Engineering Business

“Evenhanded and insightful.” —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful...

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.

AI is already driving billions of dollars in online business growth. While most people waste time on weak prompts and gimmicks, a small group is quietly using AI to build thriving online businesses. Which side do you want to be on? If you’ve ever wished for a guide that replaces guesswork with real instructions, this is it. You’ll discover prompt systems you can copy today to create products, automate workflows, and build income sources that last. Each chapter focuses on practical action, not theory, so you can see results from the very first step.

A revolutionary new theory showing how we can predict human behavior-from a radical genius and bestselling author Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new...

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...

Welcome to the future of internet coordination. By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they...

Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see a potential windfall in each of these forces. The melt is a boon for newly arable, mineral rich regions of the Arctic, such as Greenland - and for the man-made snow trade. Drought creates opportunities for private firefighters working for insurance companies as well as for fund managers backing south Sudanese warlords who control local farmland.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no...

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

From the author of Growth, one of Barack Obama’s favorite books of 2024, a guide for helping the next generation through an educational world, and a job market, forever changed by AI – as well as for anyone navigating the upheaval in today’s workplace We live at an extraordinary...

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

In Liar's Poker barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged great change in the way we live, work, and think...

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. This is the origin story of the airwaves—the foundational technology of the...

With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies...

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.