Engineering Business

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

The New York Times bestselling author of The Moral Case for Fossil Fuels draws on the latest data and new insights to challenge everything you thought you knew about the future of energy For over a decade, philosopher and energy expert Alex Epstein has predicted that any negative impacts of...

Launch your ERP the right way. The concept of an ERP system—where all of your company’s software talks with each other—is pretty amazing. But sometimes, launching one into your ecosystem can be treacherous. And why wouldn’t it be? You only update your ERP once every ten to fifteen years, so there’s often nobody at your organization that’s been through one, much less two, who could show you the way. Mistakes are bound to happen, but the benefits are manifold. How do you cross that chasm? First, you get the experience you need, and in this case it’s through Evan Schwartz.

"Fail to Grow is a comprehensive, insightful must-read for any general manager or business owner looking to unlock the full potential of their service department. Drawing from nearly 5 decades of hands-on experience and consulting, Don's expertise shines through in every page, making his book an indispensable resource for anyone seeking to optimize their operations and propel their business forward in today's market."

Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need to develop strong leadership skills. This practical book shows you how to become a well-rounded and resilient engineering leader.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling...

NEW YORK TIMES BESTSELLER The New Yorker Best Books of 2022 Financial Times Best Books of 2022 The Economist Best Books of 2022 The dramatic rise—and unimaginable fall—of America's most iconic corporation by New York Times bestselling author and pre-eminent financial journalist...

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Most people struggle with AI because they don't know how to talk to it. This hands-on beginner's guide gives you the tools, confidence, and structure to get real results from today's most powerful AI tools, no tech skills required. The AI Workshop is your plain-language guide to mastering prompt engineering, the skill that turns vague AI requests into powerful results. Whether you're a student, business owner, creative professional, or simply curious about AI, this book shows you how to stop guessing and start getting consistent, high-quality outputs.

In this insightful and comprehensive guide, Addy Osmani shares more than a decade of experience working on the Chrome team at Google, uncovering secrets to engineering effectiveness, efficiency, and team success. Engineers and engineering leaders looking to scale their effectiveness and drive transformative results within their teams and organizations will learn the essential principles, tips, and frameworks for building highly effective engineering teams.

When Bob Quinn was a kid, a stranger at a county fair gave him a few kernels of an unusual grain. Little did he know, that grain would change his life. Years later, after finishing a PhD in plant biochemistry and returning to his family's farm in Montana, Bob started experimenting with organic wheat. In the beginning, his concern wasn't health or the environment; he just wanted to make a decent living and some chance encounters led him to organics.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The Rational...

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby-farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local-foods venture. A supplemental PDF is included with this audiobook.

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores...

“Thrilling . . . an important tale of how American ingenuity and entrepreneurial spirit is creating a new type of space age.”—Walter Isaacson, New York Times bestselling author of Elon Musk Musk vs. Bezos. China vs. the United States. The government vs. the private sector. Welcome to the...

The battle with the Iron Legion has left The Last Horizon battered and broken, drifting in space. Varic needs an exceptional engineer to fix his ship, and there’s only one person for the job: Mell, the master Aether technician. But first, they have to break her out of prison. Mell has been captured by the Advocates, a group of superpowered vigilantes who dominate their corner of the galaxy. They are led by Starhammer, an invincible champion with a personal obsession with Mell.

Vince and his co-workers were waiting to catch a plane back from their business trip when aliens turned Earth into the setting for a deadly reality show.