Engineering Business

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling...

"Engineering Management: A No-BS Career Manual for Aspiring Tech Leaders" by Justin Hawkins is an essential guide for engineers navigating the transition into management. Drawing from over two decades of experience, Hawkins offers practical advice on becoming a manager, excelling in the role, and handling the inevitable challenges. This book covers everything from decision-making and team dynamics to personal growth and leadership development, making it a must-listen for anyone looking to lead in the tech industry.

“Sarah Wilson is a force of nature – quite literally. She has taken her pain and grief about our sick and troubled world and alchemized it into action, advocacy, adventure, poetry, and true love.” — ELIZABETH GILBERT Will you sleep through the revolution? Or do you want to wake up and...

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

An exciting scientific adventure from the days of wooden ships and iron men, LONGITUDE is full of heroism and chicanery, brilliance and the absurd. It is also a captivating brief history of astronomy, navigation and clockmaking. During the great ages of exploration, "the longitude problem" was...

"This colorful page-turner puts artificial intelligence into a human perspective. Through the lives of Geoff Hinton and other major players, Metz explains this transformative technology and makes the quest thrilling." —Walter Isaacson, author of The Code Breaker Recipient of starred reviews in...

NEW YORK TIMES BUSINESS BEST SELLER A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of...

Described as the "ultimate engineer" during his career at NASA, George M. Low was a visionary architect and leader from the agency's inception in 1958 to his retirement in 1976. As chief of manned spaceflight at NASA, Low was instrumental in the Mercury, Gemini, and Apollo programs. Low's pioneering work paved the way for President Kennedy's decision to make a lunar landing NASA's primary goal in the 1960s.

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores...

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

The Apples, Amazons and Googles of the next few decades will be biotech companies. The tech companies of the last few years have changed how we do things but the businesses driving the biotech revolution are about making life better. These companies will solve many of our most intractable problems: cancer, dementia, diabetes, elderly care, mental health challenges, even power generation and agricultural production. The audiobook explains what biotech is, what is coming next, and in a final section, how interested investors can profit from it.

Launch your ERP the right way. The concept of an ERP system—where all of your company’s software talks with each other—is pretty amazing. But sometimes, launching one into your ecosystem can be treacherous. And why wouldn’t it be? You only update your ERP once every ten to fifteen years, so there’s often nobody at your organization that’s been through one, much less two, who could show you the way. Mistakes are bound to happen, but the benefits are manifold. How do you cross that chasm? First, you get the experience you need, and in this case it’s through Evan Schwartz.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.

The battle with the Iron Legion has left The Last Horizon battered and broken, drifting in space. Varic needs an exceptional engineer to fix his ship, and there’s only one person for the job: Mell, the master Aether technician. But first, they have to break her out of prison. Mell has been captured by the Advocates, a group of superpowered vigilantes who dominate their corner of the galaxy. They are led by Starhammer, an invincible champion with a personal obsession with Mell.

From the author of Growth, one of Barack Obama’s favorite books of 2024, a guide for helping the next generation through an educational world, and a job market, forever changed by AI – as well as for anyone navigating the upheaval in today’s workplace We live at an extraordinary...

The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’...