Engineering Business

NEW YORK TIMES BUSINESS BEST SELLER A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of...

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

A “fascinating” (New York Times Book Review) investigation into the human and environmental cost of fast fashion and global supply chains—and what we can actually do to enact change “A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability...

The never-before-told inside story of the rebuilding of the World Trade Center — an epic tale of business, politics, and engineering by the man who spent two decades working to make it happen After the terrorist attacks of 9/11 destroyed the World Trade Center, New Yorkers and Americans faced...

Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. From Breakthrough to Blockbuster focuses on both the companies themselves and the broader biotech ecosystem that supports them.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.

“Thrilling . . . an important tale of how American ingenuity and entrepreneurial spirit is creating a new type of space age.”—Walter Isaacson, New York Times bestselling author of Elon Musk Musk vs. Bezos. China vs. the United States. The government vs. the private sector. Welcome to the...

In Liar's Poker barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged great change in the way we live, work, and think...

"This is a terrific book" - Kara Swisher An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook. At Amazon, "Day One" is code for inventing like a startup, with little regard...

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Already a BBC documentary miniseries and excerpted in the Guardian, We Bought a Zoo is a profoundly moving portrait of an unforgettable family living in the most extraordinary circumstances. This touching memoir is set to be a major motion picture starring Scarlett Johansson and Matt Damon, in theaters December 23, 2011.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick...

Stellen Sie sich ein Tool vor, das nie müde wird, analytisch denkt, Kreativität anregt und sich an Ihre spezifischen Bedürfnisse anpasst. ChatGPT ist ein revolutionärer Partner, der bereit ist, Ihre Arbeit in den Bereichen Wirtschaft, Technologie, Inhalte, Bildung, Gesundheitswesen und darüber hinaus auf ungeahnte Höhen zu heben.

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

The first-ever inside look at DARPA—the Defense Advanced Research Projects Agency—the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars America's greatest idea factory isn't Bell Labs...

One of New York Magazine's best books on Silicon Valley! The true, behind-the-scenes history of the people who built Silicon Valley and shaped Big Tech in America Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the...