Engineering Business

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. From Breakthrough to Blockbuster focuses on both the companies themselves and the broader biotech ecosystem that supports them.

The profession of Agile Coaching is, in a word, confusing. Bob Galen has written Extraordinarily Badass Agile Coaching to help alleviate the confusion. The book centers on the Agile Coaching Growth Wheel as the competency and skill maturity model to baseline your agile coaching skills against. Its core goal is to “raise the bar” as to what true excellence looks like and to help you establish a personal development and growth plan. Consider this book that maps to coaching badassery, personal growth, and client service.

Richard Rashke leads us through the myriad of charges and countercharges, theories and facts, and reaches conclusions based solely on the evidence in hand. Originally published in 1981, his audiobook offers a vivid, edgy picture of the tensions that racked this country in the 1970s. However, the volume is not only an important historical document. Complex, fascinating characters populate this compelling insider's view of the nuclear industry.

Discover how easy it is to start a goat farm for enjoyment and profit! Goats are wonderful, intelligent, and affectionate animals that enrich our lives. They are raised commercially for their meat, milk, and fiber, and are also kept as pets. If you are considering entering into this world of goat-keeping, then welcome! You are entering into the ranks of people dedicated to the welfare of these wonderful creatures. This audiobook will provide you with common tricks and caring methods required to raise a baby goat into an adult.

You have the idea, the drive, and now the capital to create the company you’ve always envisioned. Now comes the most important part: assembling a team of high performers. To build a sustainable business, you need engineers who can execute on common goals. Who do you hire, and how do you hire the people you need? How will you motivate these engineers and inspire their best work? In Raising Engineers, David Dettmer helps you create a culture that reflects your business, establish a working process to cultivate a strong team, and hire the right people to build impactful products.

AI Leadership Roadmap by bestselling author Farshad Asl is a practical guide for CEOs, entrepreneurs, and leaders navigating the AI era. Blending leadership wisdom with real-world AI insight, Farshad shows how to integrate technology without losing the human touch—building ethical, innovative, AI-ready teams with clear frameworks and a 30-60-90-day roadmap.

How would you like to be the center of a massive outpouring of wealth, innovation, success, and prosperity... the force behind a wave of abundance that rolls over your friends, family, and associates? Now you can be! Despite what the pessimists say, we live in an era of exponential growth and abundance. Astonishing new technologies are driving a new world where the unimaginable is being imagined and turned into reality.

From Adam Steltzner, who led the Entry, Descent, and Landing team in landing the Curiosity rover on the surface of Mars, comes a profound book about breakthrough innovation in the face of the impossible The Jet Propulsion Laboratory (JPL) is home to some of history’s most jaw-dropping feats...

Agile in Hardware, Engineering, Construction, and Linear Environments is a comprehensive guide designed to bridge the gap between traditional project management practices and the Agile methodologies that have revolutionized software development.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country's biggest meat companies, including four years as the national agribusiness reporter for the Associated Press. Now he delivers the first comprehensive look inside the industrial meat system, exposing how a handful of companies executed an audacious corporate takeover of the nation's meat supply.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Why, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.

Alex Davies tells the “illuminating and important narrative” (Steven Levy, author of Facebook: The Inside Story) of the quest to develop driverless cars—and the fierce competition between Google, Uber, and other companies in a race to revolutionize our lives. The self-driving car has been...

Your law firm doesn’t just have a lead problem or a quality issue. What you’re truly facing is a Revenue Engineering challenge—the kind that determines whether your firm thrives or stagnates. In this transformative book, uncover the Revenue Engineering blueprint that has propelled top-performing law firms to consistent eight-figure revenues. These aren’t just abstract theories; these are actionable systems proven to work across hundreds of firms.

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.

Learn how you can become a 3D printing start-up business. Learn to understand 3D, how to replicate objects with 3D scanning technology, how to create your plan of action, why you should invest in the 3D printing business, and more.

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...