Engineering Business

An exciting scientific adventure from the days of wooden ships and iron men, LONGITUDE is full of heroism and chicanery, brilliance and the absurd. It is also a captivating brief history of astronomy, navigation and clockmaking. During the great ages of exploration, "the longitude problem" was...

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

"Engineering Management: A No-BS Career Manual for Aspiring Tech Leaders" by Justin Hawkins is an essential guide for engineers navigating the transition into management. Drawing from over two decades of experience, Hawkins offers practical advice on becoming a manager, excelling in the role, and handling the inevitable challenges. This book covers everything from decision-making and team dynamics to personal growth and leadership development, making it a must-listen for anyone looking to lead in the tech industry.

AI is already driving billions of dollars in online business growth. While most people waste time on weak prompts and gimmicks, a small group is quietly using AI to build thriving online businesses. Which side do you want to be on? If you’ve ever wished for a guide that replaces guesswork with real instructions, this is it. You’ll discover prompt systems you can copy today to create products, automate workflows, and build income sources that last. Each chapter focuses on practical action, not theory, so you can see results from the very first step.

“Sarah Wilson is a force of nature – quite literally. She has taken her pain and grief about our sick and troubled world and alchemized it into action, advocacy, adventure, poetry, and true love.” — ELIZABETH GILBERT Will you sleep through the revolution? Or do you want to wake up and...

“Thrilling . . . an important tale of how American ingenuity and entrepreneurial spirit is creating a new type of space age.”—Walter Isaacson, New York Times bestselling author of Elon Musk Musk vs. Bezos. China vs. the United States. The government vs. the private sector. Welcome to the...

The battle with the Iron Legion has left The Last Horizon battered and broken, drifting in space. Varic needs an exceptional engineer to fix his ship, and there’s only one person for the job: Mell, the master Aether technician. But first, they have to break her out of prison. Mell has been captured by the Advocates, a group of superpowered vigilantes who dominate their corner of the galaxy. They are led by Starhammer, an invincible champion with a personal obsession with Mell.

NEW YORK TIMES BUSINESS BEST SELLER A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of...

An insider look at the Large Language Models (LLMs) that are revolutionizing our relationship to technology, exploring their surprising history, what they can and should do for us today, and where they will go in the future—from an AI pioneer and neuroscientist In this accessible, up-to-date...

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

From one of the most controversial personalities in the high-tech world comes this rare critique of the narcissism, ignorance and anti-communitarianism of the digital elite and their culture. Until now, the lofty pronouncements of the high-tech gurus and society's obsession with them have seldom...

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest...

From Annie Jacobsen, the author of the bestselling Nuclear War: A Scenario, a book on a subject that has long orbited her reporting: biological warfare. A lab accident, a bio-attack, a global pandemic, and the collapse of human society. In this essential new book, based on dozens of new...

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are...

An homage to society's innovators and maintainers, Wicked Problems offers a refreshing vision for listeners of all backgrounds to build a better future and demonstrates how engineering is a cultural choice-one that requires us to restlessly find ways to transform society, but perhaps more critically, to care for the creations that already exist.

Vince and his co-workers were waiting to catch a plane back from their business trip when aliens turned Earth into the setting for a deadly reality show.

Described as the "ultimate engineer" during his career at NASA, George M. Low was a visionary architect and leader from the agency's inception in 1958 to his retirement in 1976. As chief of manned spaceflight at NASA, Low was instrumental in the Mercury, Gemini, and Apollo programs. Low's pioneering work paved the way for President Kennedy's decision to make a lunar landing NASA's primary goal in the 1960s.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.