Engineering Business

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

Land that job! An in-depth overview of system design and how to prepare for your interview. When it comes to answering system design questions, many of us don't know where to start. We don't have the logic and knowledge to effectively communicate back a reply that impresses the interviewer. System Design Interview: A Strategic Guide for a Successful Interview is an easy-to-understand, step-by-step book that provides clarity on how to prepare and respond to questions in an interview.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, this audiobook explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this audiobook serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back, but to innovate upward.

The first-ever inside look at DARPA—the Defense Advanced Research Projects Agency—the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars America's greatest idea factory isn't Bell Labs...

By the end of this audiobook, you’ll be able to plan, implement, and communicate a sustainable IT strategy, setting yourself apart as a progressive technology leader.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

For centuries, the patent has stood as a symbol of invention—a mark of genius, a reward for creativity, a promise that innovation would be protected and shared. But behind this polished image lies a more tangled reality. Patents today are wielded less as shields and more as weapons. They grant monopolies over life-saving drugs, obstruct progress in software and biotechnology, and often reward delay, secrecy, and litigation over actual discovery. In this unflinching exploration, the author traces the journey of the patent system from its noble origins to its increasingly distorted present.

By leveraging the power of the internet and sending over these files digitally, many have become able to create a business that makes them money while they sleep. In this book, you will learn the basic facts of how digital information products work - and also how you can get started creating your own.

Named a Best Book of the Year by NPR and LitHub Winner of the 2021 Science in Society Journalism Book Prize A fascinating and provocative new way of looking at the things we use and the spaces we inhabit, and a call to imagine a better-designed world for us all. Furniture and tools, kitchens and...

Engineering isn’t broken because people stopped caring. It’s broken because product thinking got lost. In a world where shipping is fast but impact is rare, Product Driven offers a new model for engineering leadership. One built on outcomes, not output. If you’ve ever led a software team and wondered why the work feels disconnected, why your best engineers start coasting, or why everything still flows through you no matter how senior your team gets, this book is your roadmap out.

Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry. Kavin's goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds.

Vous voulez comprendre l'impact de l'intelligence artificielle (IA) sur vos compétences, votre métier, votre management ? Le livre audio "Ce sera l'IA ou/et moi" de Cécile Dejoux est votre meilleur allié ! Vous êtes salarié, free-lance, entrepreneur, manager, etc., vous pensez que vous pouvez être acteur des changements liés à l'intelligence artificielle, vous ne voulez plus les subir, vous pensez que même les choses compliquées peuvent s'expliquer simplement, ce livre audio est fait pour vous !

An entertaining and accessible listen with profound implications for the future, Teeming takes us on a journey through nature’s most ancient and successful R&D labs, and gives practical prescriptions for redesigning organizations to flourish far into the future. Evolutionary biologist and anthropologist Dr. Woolley-Barker weaves poetic vision and deep scientific expertise to illustrate how flat, agile, and adaptive societies like ants, termites, and underground fungal networks self-organize for resilience and value.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Wasted is a riveting exploration of the complicated, and often surprising, ways that waste occurs in our businesses, our communities, and our lives “A smart, unconventional book that takes readers far beyond what they think they know about a complex subject.”—Kari Byron, former cast member...

Longlisted for the FT/McKinsey Business Book of the Year Award A groundbreaking chronicle of the birth--and death--of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet Take a look at your favorite pair of...

Are you frustrated or disenchanted by the results of your Agile approach? Does Agile sound like a good idea, but you're not sure how to explain it beyond roles, practices, and meetings? Is your team going through the motions, but it's still business as usual? The missing piece is the Agile mindset - the thinking that makes Agile processes work.

Sales are the singular most important growth factor for any business; the ones who can master sales are often the ones with greater advantages and a fast track to building wealth. Many attempts have been made to break down the art of selling, but perhaps the missing link lies in recognizing that selling is also a science. There is a proven systematic method that guarantees a sale and scales your chances of success. Therefore, being a salesperson is not limited to only the extroverted, but everyone with an interest can learn the sales cycle.

Have you just started using QuickBooks and found it rather scary? Maybe, you heard about this software and wanted to know more about it? Well, whatever the reason, you don’t have to worry anymore. This book will help you learn everything about QuickBooks and how it can assist in maintaining the finances and records of your organization.