Engineering Business

A New York Times bestseller! The historic race that reawakened the promise of manned spaceflight A Finalist for the PEN/E. O. Wilson Literary Science Writing Award Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had eighty seconds to exceed the speed of...

You are going to need more than technical knowledge to succeed as a data scientist. Build a Career in Data Science teaches you what school leaves out, from how to land your first job to the lifecycle of a data science project, and even how to become a manager. Build a Career in Data Science is your guide to landing your first data science job and developing into a valued senior employee.

Discover the techniques that will make your real estate business grow exponentially. This easy-to-comprehend guide will teach how to navigate the roadmap of social media platforms like Instagram, Facebook, Reddit, Pinterest, Twitter, YouTube, Snapchat, and many more. An easy-to-comprehend manual that will guide you from beginning to end on what has to be done to succeed in today’s digital marketing arena.

Named a Best Book of the Year by NPR and LitHub Winner of the 2021 Science in Society Journalism Book Prize A fascinating and provocative new way of looking at the things we use and the spaces we inhabit, and a call to imagine a better-designed world for us all. Furniture and tools, kitchens and...

For centuries, the patent has stood as a symbol of invention—a mark of genius, a reward for creativity, a promise that innovation would be protected and shared. But behind this polished image lies a more tangled reality. Patents today are wielded less as shields and more as weapons. They grant monopolies over life-saving drugs, obstruct progress in software and biotechnology, and often reward delay, secrecy, and litigation over actual discovery. In this unflinching exploration, the author traces the journey of the patent system from its noble origins to its increasingly distorted present.

The Dynamic Fire Chief: Principles for Organizational Management seeks to bridge the gap between service delivery (management of street level operations) and the executive-level management needed by a five-bugle-wearing CEO. Whether you lead a paid or volunteer department, the management skills needed to lead a successful department are the same.

Why does your weather app say “there’s a 10 percent chance of rain” instead of “it will be sunny”? In large part, this is due to the insight of award-winning physicist Tim Palmer, who pioneered the introduction of uncertainty into weather and climate prediction. Now, he wants to apply it to how we study everything else.

With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA—Providing Urban Amenities in Rural Areas—to uplift the rural masses not by subsidies...

An exploration of the cutting-edge technology that will enable us to confront the realities of climate change. For decades scientists and environmentalists have sounded the alarm about the effects of global warming. We are now past the tipping point. As floods, storms, and extreme temperatures...

Longlisted for the FT/McKinsey Business Book of the Year Award A groundbreaking chronicle of the birth--and death--of a pair of jeans, that exposes the fractures in our global supply chains, and our relationships to each other, ourselves, and the planet Take a look at your favorite pair of...

This new, exclusive and timeless step-by-step guide to starting a 3D printing business, will show you everything you need to know about achieving success with your own e-commerce business by using the innovative technology of 3D Printing. You'll learn about the pros and cons and long term promises of 3D printing, as well as the necessary steps to start a business. With the everything guide to selling 3D printing arts and crafts online, you will tackle the intimidating task of 3D printing with ease!

Sales are the singular most important growth factor for any business; the ones who can master sales are often the ones with greater advantages and a fast track to building wealth. Many attempts have been made to break down the art of selling, but perhaps the missing link lies in recognizing that selling is also a science. There is a proven systematic method that guarantees a sale and scales your chances of success. Therefore, being a salesperson is not limited to only the extroverted, but everyone with an interest can learn the sales cycle.

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

As the CEO, board member, and executive of an architecture, engineering, and construction company, you are under pressure to lead your company in the age of AI disruption. Not knowing AI’s impact on your business and how you should respond is challenging.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

By leveraging the power of the internet and sending over these files digitally, many have become able to create a business that makes them money while they sleep. In this book, you will learn the basic facts of how digital information products work - and also how you can get started creating your own.

Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry. Kavin's goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds.

In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself - and your team - to innovate, succeed, and do amazing things that matter, on a daily basis.

ACTIVATE AN ALTERED LEVEL OF CONSCIOUSNESSOpen your psychic senses and expand your perception abilities at the mudra level of consciousness with this two-part system of hypnotic and sleep suggestions. This adaptation of the ancient meditation technique of touching index finger and thumb together...