Engineering Business

Cannabis for Dummies presents the science behind the use of this amazingly therapeutic plant. In this book, you'll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer.

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

Most people struggle with AI because they don't know how to talk to it. This hands-on beginner's guide gives you the tools, confidence, and structure to get real results from today's most powerful AI tools, no tech skills required. The AI Workshop is your plain-language guide to mastering prompt engineering, the skill that turns vague AI requests into powerful results. Whether you're a student, business owner, creative professional, or simply curious about AI, this book shows you how to stop guessing and start getting consistent, high-quality outputs.

A “fascinating” (New York Times Book Review) investigation into the human and environmental cost of fast fashion and global supply chains—and what we can actually do to enact change “A glimpse into how consumerism, slowed to a less ferocious pace, might be reconciled with sustainability...

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Want a career as a software engineer? Don’t want to spend years or the money going to school? Have to write code for your current job?The lessons in this book are all things author Tommy Chheng learned are vital to developers during his career. This book will teach you what tools you will need, how to ask the right questions, how to solve a programming problem, the important comptuer science topics, how to get hired, and more.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

Discover the techniques that will make your real estate business grow exponentially. This easy-to-comprehend guide will teach how to navigate the roadmap of social media platforms like Instagram, Facebook, Reddit, Pinterest, Twitter, YouTube, Snapchat, and many more. An easy-to-comprehend manual that will guide you from beginning to end on what has to be done to succeed in today’s digital marketing arena.

Winner of the Pulitzer Prize and hailed as “the best history of oil ever written” by Business Week, Daniel Yergin’s “spellbinding…irresistible” (The New York Times) account of the global pursuit of oil, money, and power addresses the ongoing energy crisis. Now with an epilogue that...

A WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.”...

There are some times in life where it is fun to not plan ahead. For example, a random day hanging out with friends or a spontaneous holiday trip to some new place. Web design, though, is not one of those times! If you leave your web design journey to chance, expect to fail. What this book covers is what I wish I knew when I first started web design. It is the big lessons that make a big difference.

Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. From Breakthrough to Blockbuster focuses on both the companies themselves and the broader biotech ecosystem that supports them.

The Golden Age of Aviation is brought to life in this story of the giant Zeppelin airships that once roamed the sky—a story that ended with the fiery destruction of the Hindenburg. “Genius . . . a definitive tale of an incredible time when mere mortals learned to fly.”—Keith O’Brien...

That’s the dream: meaningful work on the land that grows food, feeds your soul, restores the Earth, and grows your bank account. It’s not just a fantasy. This book will show you how real people just like you are making it their reality—and how you can do it, too. Living FREE with the Land is your guide to making the dream a reality—no matter your background, budget, or starting point. Michael Hoag delivers practical, actionable strategies backed by decades of experience, along with proven business models and financial tools designed specifically for land-based livelihoods.

NATIONAL BESTSELLER The story of a small AI company that gave facial recognition to law enforcement, billionaires, and businesses, threatening to end privacy as we know it “The dystopian future portrayed in some science-fiction movies is already upon us. Kashmir Hill’s fascinating book...

Tap into the future of wealth creation with the power of ChatGPT and AI-driven automation, and unlock new ways to elevate your financial success beyond imagination…

What if the Internet goes dark? We think of the Internet as wireless, weightless, ever-present—but its true foundation lies in the ocean’s depths, where nearly 900,000 miles of fiber-optic cables quietly pulse with all the world’s information. In The Web Beneath the Waves, the acclaimed...

An homage to society's innovators and maintainers, Wicked Problems offers a refreshing vision for listeners of all backgrounds to build a better future and demonstrates how engineering is a cultural choice-one that requires us to restlessly find ways to transform society, but perhaps more critically, to care for the creations that already exist.

Marcin Zukowski, Thierry Cruanes, and Benoit Dageville had a mission. As Snowflake’s founders, they wanted to make all types of data available to anybody with permission to use it via a simple and inexpensive mechanism. Their collective efforts drove the breakthrough creation of the Data Cloud. Snowflake’s Data Cloud platform ingests available data and transforms it into information. Without the ability to effectively process, data is just a collection of raw facts.