Engineering Business

Over the past several years, Hardwick, Vermont, a typical hardscrabble farming community of three thousand residents, has jump-started its economy and redefined its self-image through a local, self-sustaining food system unlike anything else in America.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...

You weren’t meant to spend your life chasing money. You were meant to build an income machine that runs while you enjoy life. This 2-in-1 guide includes our books: ChatGPT AI Guide and ChatGPT Prompt Engineering. Learn how to use AI, prompts, and focused systems to generate income with clarity, speed, and control. This isn’t about working harder. It’s about creating freedom that lasts. Start today and let this be the defining moment that changes your life forever.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

The engineering industry underpins everything that we encounter daily and spans across a wide range of sectors including technology, manufacturing, construction, oil and gas, shipping, healthcare, renewable energy, and more. Yet despite its importance in our lives, fewer people than ever are studying in the fields of science, technology, engineering, and mathematics (STEM).

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the...

That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool”...

Here’s some of what just happened: Millions of ordinary, sensible people came into possession of computers. These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was...

A stunning and revealing examination of oil's indelible impact on the countries that produce it and the people who possess it. Every unhappy oil-producing nation is unhappy in its own way, but all are touched by the "resource curse"—the power of oil to exacerbate existing problems and create...

A revolutionary new theory showing how we can predict human behavior-from a radical genius and bestselling author Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new...

The world is a bit crazy right now, but despite uncertainty and a volatile climate, there is a way to farm that generates profit, builds a legacy and involves less stress. Crops, People, Money and You: The Art of Excellent Farming starts with making first-rate choices about yourself so that you can make the best decisions about crops, people and money. With a unique blend of evidence, insight and empathy, Kate encourages listeners to clear the fear and take the steering wheel toward excellent farming.

Capire l'oggi per creare il domani. Un percorso di trasformazione su tre livelli: spirituale, culturale e tecnico. L'Uomo si è ormai perso nella sua rincorsa feroce al progresso, tutti gli ambiti delle sue attività danno continui messaggi d'allarme. L'ecosistema terrestre e la vita dell'Uomo stesso non sono mai stati messi a rischio come in questi ultimi decenni di enorme sviluppo industriale ed economico.

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.

The audiobook highlights simple changes that can be easily incorporated into everyday life to reduce the use of energy, chemicals and water, and the waste and pollution that is created. It shows how being green is not only better for the planet, but can also save money and make us happier and healthier.