Engineering Business

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

On the terrifying, chaotic night of April 14, 1912, while the Titanic was sinking, Bruce J. Ismay, the ship's owner, made a decision that would save his life - and end it. Ismay boarded a lifeboat meant for women and children, and within days became The Most Talked-of Man in the World. Branded a coward, he became a flesh-and-blood embodiment of Joseph Conrad's legendary eponymous character, Lord Jim.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Your law firm doesn’t just have a lead problem or a quality issue. What you’re truly facing is a Revenue Engineering challenge—the kind that determines whether your firm thrives or stagnates. In this transformative book, uncover the Revenue Engineering blueprint that has propelled top-performing law firms to consistent eight-figure revenues. These aren’t just abstract theories; these are actionable systems proven to work across hundreds of firms.

This audiobook has lots of valuable, eye-opening information about data analytics, which will help you understand the concept of data mining, data collection, big data analytics for business, and business intelligence concepts. With this audiobook, not only will you understand all the internal nitty-gritties about data analytics, you will also understand why data analytics is changing the business arena. You’ll realize that the high-performance analytics will enable you to do stuff that you never thought about before.

Вы когда-нибудь задумывались о том, что ваш мобильный телефон может из простого средства для совершения звонков превратиться в полноценного личного бизнес-помощника? Прослушайте нашу книгу – и ваш iPhone станет таковым. Мы расскажем вам не только о стандартных возможностях iPhone, о которых, несмотря ни на что, многие не подозревают, но и о том, как с его помощью упростить ведение бухгалтерии, синхронизировать свою работу с коллегами, вести документооборот и многое-многое другое. …

The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. When...

Learn how you can become a 3D printing start-up business. Learn to understand 3D, how to replicate objects with 3D scanning technology, how to create your plan of action, why you should invest in the 3D printing business, and more.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Der Hype um Tesla und seinen CEO Elon Musk scheint ungebrochen: Mit seinen innovativen Elektrofahrzeugen hat Musk die Autoindustrie in ihren Grundfesten erschüttert und den Markt für alternative Antriebe erobert. Doch der Automobilexperte Edward Niedermeyer weiß um die Diskrepanz zwischen der Popularität und den alltäglichen Realitäten des Unternehmens. Die Fahrzeuge weisen ernsthafte Mängel auf, die Zweifel an der hohen Marktbewertung des Unternehmens aufwerfen.

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

Ferdinand Porsches Nachkommen kontrollieren die weltweit profitabelste Autofabrik, die Porsche AG in Stuttgart, und den größten Autohändler Europas, die Porsche Holding in Salzburg - zusammen 18 Milliarden Euro Umsatz. Und sie halten indirekt das größte Aktienpaket an der Volkswagen AG. Dieses Hörbuch ist die erste umfassende Familiengeschichte der Porsches und Piëchs. Auf Basis von Gesprächen mit Familienmitgliedern gewährt es Einblicke in das komplizierte Machtgefüge des Auto-Clans.

Der leichte Weg zur eigenen Webseite! Mit diesem Hörbuch lernen Sie HTML5 und CSS3 von Grund auf kennen, um eigene moderne Webseiten zu erstellen, ohne dass hierbei Vorkenntnisse nötig wären. Über die Grundlagen hinaus werden fortgeschrittene Techniken anschaulich erklärt, darunter beispielsweise das Erstellen von Formularen und Animationen, das Einbinden audiovisueller Elemente oder Responsive Design, für ein ansprechendes und nutzerfreundliches Seitenlayout auf PC, Tablet und Smartphone.

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Within every company, there lies a sleeping giant. Companies have long been viewed as either the primary cause of environmental destruction, or as a deep-pocketed funding source for people trying to confront it. But with their access to innovation, new technology, and intellectual firepower, most companies are built to tackle the challenges our planet faces in a way smaller organizations and foundations can’t. What would happen if executives stopped looking at sustainability as a side project for the PR team and saw it instead as a way to benefit the planet and their profits?

The founder of Microsoft presents his vision for the future, in which he sees the digital technologies of the coming years changing the way we buy, work, learn, and communicate...

You are about to learn the limitless power of Amazon Web Services (AWS) to decide whether it is the perfect cloud computing solution for your business! Efficient, high performing, and profitable companies around the world have realized that cloud computing is the secret to massive growth and efficiency in service delivery on a global scale especially because it (cloud computing) allows data access from anywhere in the world.

If your business is like most, it is already generating a staggering amount of data on a regular basis. Understanding what this data truly means is key to succeeding in the marketplace these days and if you are looking for a way to give yourself an edge then Data Analytics is the book you have been waiting for. Inside you will find the tools you need in order to take full advantage of all of the data that your business is already generating regardless if you are part of a major corporation or if you are a small business that is just starting out.