Engineering Business

What if the Internet goes dark? We think of the Internet as wireless, weightless, ever-present—but its true foundation lies in the ocean’s depths, where nearly 900,000 miles of fiber-optic cables quietly pulse with all the world’s information. In The Web Beneath the Waves, the acclaimed...

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry. Kavin's goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds.

When Robert D. Krebs joined the ranks of Southern Pacific Railroad in 1966, the industry had been in decline for decades, and the future of trains was in peril. Despite these obstacles, Krebs fell in love with the rugged, competitive business of railroads and was determined to overcome its resistance to change and put rail transportation back on track. Riding the Rails details Krebs' rise to a position of influence in the recovery of America's railroads and offers a unique insider's view into the boardrooms where executives and businessmen reimagined transportation in the US.

Have you ever wanted to know what you can do with excel? Did you know that you could use excel to learn more about trend lines? Did you know you could use excel to learn more about your data? Well, if you want the answers to these questions you have come to the right place. Excel is one of the most useful tools developed by Microsoft which can not only be used to store data, but also be used to analyze data. This book will shed some light on how you can use excel, and also share some tips on how you can become an expert.

THE NEW YORK TIMES BOOK REVIEW EDITORS’ CHOICE By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the...

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

NATIONAL BESTSELLER "Succinct and readable.... If you suffer from digital anxiety ... here is a book that lays it all out for you." --Newsday In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and...

How much do you know about the meat on your dinner plate? Journalist Christopher Leonard spent more than a decade covering the country's biggest meat companies, including four years as the national agribusiness reporter for the Associated Press. Now he delivers the first comprehensive look inside the industrial meat system, exposing how a handful of companies executed an audacious corporate takeover of the nation's meat supply.

The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. This is the origin story of the airwaves—the foundational technology of the...

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

In Liar's Poker barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how the Internet boom has encouraged great change in the way we live, work, and think...

Do you know that there's a lot more to Excel, but have no idea what to learn? This audiobook could be the answer you're looking for. You'll learn: Introduction to Advanced Excel, Optimization using the Solver Function, Sensitivity Analysis, and much more.

A fascinating examination of the world of private investigators by a 21st-century private eye. Today's world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat...

"This is a terrific book" - Kara Swisher An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook. At Amazon, "Day One" is code for inventing like a startup, with little regard...

Are you a female engineer or a manager of female engineers? Are you working hard but not getting ahead? Do you feel you aren’t getting the recognition you deserve? Are you frustrated that you can’t seem to penetrate the "boys network" at work? Are you searching for a practical career guide that goes beyond social commentary on gender issues in engineering? As a 15-year engineering industry veteran and mom of three, Stephanie Slocum uses a conversational and down-to-earth approach to teach you how to succeed as a female engineer.

Land that job! An in-depth overview of system design and how to prepare for your interview. When it comes to answering system design questions, many of us don't know where to start. We don't have the logic and knowledge to effectively communicate back a reply that impresses the interviewer. System Design Interview: A Strategic Guide for a Successful Interview is an easy-to-understand, step-by-step book that provides clarity on how to prepare and respond to questions in an interview.

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren’t just pictures on the internet, or a fad that has come and...

For the larger-than-life personalities now staking their fortunes on the development of rocket ships, the new race to explore space could be a dead end, a lucrative opportunity - or the key to humanity's salvation. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy, feed their own egos, and maybe even save the world.