Engineering Business

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest...

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Cannabis for Dummies presents the science behind the use of this amazingly therapeutic plant. In this book, you'll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer.

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby-farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local-foods venture. A supplemental PDF is included with this audiobook.

No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.

"Engineering Management: A No-BS Career Manual for Aspiring Tech Leaders" by Justin Hawkins is an essential guide for engineers navigating the transition into management. Drawing from over two decades of experience, Hawkins offers practical advice on becoming a manager, excelling in the role, and handling the inevitable challenges. This book covers everything from decision-making and team dynamics to personal growth and leadership development, making it a must-listen for anyone looking to lead in the tech industry.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell—so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

This new and significantly revised edition of Implementing Six Sigma goes well beyond traditional Six Sigma methodologies, introducing an enhanced roadmap - S4/IEE (Smarter Six Sigma Solution ssm/Integrated Enterprise Excellence). This cutting-edge approach offers a solution to the common problem of sustaining Six Sigma activities and downplays the traditional policy stating that Six Sigma projects must have a defined defect.

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

A New York Times Book Review Editors' Choice "In Daub’s hands the founding concepts of Silicon Valley don’t make money; they fall apart." --The New York Times Book Review From FSGO x Logic: a Stanford professor's spirited dismantling of Silicon Valley's intellectual origins Adrian...

Marcin Zukowski, Thierry Cruanes, and Benoit Dageville had a mission. As Snowflake’s founders, they wanted to make all types of data available to anybody with permission to use it via a simple and inexpensive mechanism. Their collective efforts drove the breakthrough creation of the Data Cloud. Snowflake’s Data Cloud platform ingests available data and transforms it into information. Without the ability to effectively process, data is just a collection of raw facts.

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

As the CEO, board member, and executive of an architecture, engineering, and construction company, you are under pressure to lead your company in the age of AI disruption. Not knowing AI’s impact on your business and how you should respond is challenging.

Winner of the Pulitzer Prize and hailed as “the best history of oil ever written” by Business Week, Daniel Yergin’s “spellbinding…irresistible” (The New York Times) account of the global pursuit of oil, money, and power addresses the ongoing energy crisis. Now with an epilogue that...

From Annie Jacobsen, the author of the bestselling Nuclear War: A Scenario, a book on a subject that has long orbited her reporting: biological warfare. A lab accident, a bio-attack, a global pandemic, and the collapse of human society. In this essential new book, based on dozens of new...

Did you ever want to start 3D printing but think it might be too difficult to learn? Do you feel that the subject matter is overly technical and possibly out of reach? Or do you believe that it would be just too complicated to even get started? We know the struggle very well and understand how you feel. In this book, we will help you to overcome all of these obstacles and more. Not only do we offer a brief history of how 3D printing came to be, we will help guide all prospective hobbyist on how to get started from scratch.

Elevate your manufacturing processes with advanced quality control techniques that ensure precision, efficiency, and customer satisfaction. This comprehensive guide delves into the latest methodologies and tools to help you achieve manufacturing excellence in quality management. Real-World Applications: Gain insights from detailed case studies across various industries, including automotive, electronics, and pharmaceuticals. Understand the practical application of theoretical concepts and be inspired to implement similar strategies in your organization.

Mastering the CCNA gives you the comprehensive training of a traditional textbook combined with the portability, convenience and speed of audio. Our Mastering the CCNA audiobook is a fast and enjoyable new way to learn anywhere and pass your CCNA exam. The Cisco Certified Network Associate (CCNA) is among the most widely recognized and accepted IT certifications in the world.