Engineering Business

At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn’t even born, a group of visionary engineers and designers—some of them only high school students—in the late 1960s and 1970s created a computer system called PLATO, which was light-years ahead in experimenting with how...

The Golden Age of Aviation is brought to life in this story of the giant Zeppelin airships that once roamed the sky—a story that ended with the fiery destruction of the Hindenburg. “Genius . . . a definitive tale of an incredible time when mere mortals learned to fly.”—Keith O’Brien...

A WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.”...

Stellen Sie sich ein Tool vor, das nie müde wird, analytisch denkt, Kreativität anregt und sich an Ihre spezifischen Bedürfnisse anpasst. ChatGPT ist ein revolutionärer Partner, der bereit ist, Ihre Arbeit in den Bereichen Wirtschaft, Technologie, Inhalte, Bildung, Gesundheitswesen und darüber hinaus auf ungeahnte Höhen zu heben.

In Full-Contact Leadership, chiefs Flood and Avillo examine what makes a leader and, more importantly, what makes a leader effective in today’s fire service. This audiobook discusses the various types of leaders, how they communicate, discipline, delegate, motivate, and set expectations for the people they lead. Flood and Avillo also take a hard look at what hinders or blocks effective leadership and what steps to take to foster and instill leadership in your department.

Ever wondered why your grandmother threw a teabag into the pressure cooker while boiling chickpeas, or why she measured using the knuckle of her index finger? Why does a counter-intuitive pinch of salt make your kheer more intensely flavourful? What is the Maillard reaction and what does it have...

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to...

A New York Times Book Review Editors' Choice "In Daub’s hands the founding concepts of Silicon Valley don’t make money; they fall apart." --The New York Times Book Review From FSGO x Logic: a Stanford professor's spirited dismantling of Silicon Valley's intellectual origins Adrian...

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick...

The Maker Movement represents a dramatic shift in the democratization of design and manufacturing. Advancements in new technologies such as 3D printing and laser cutting are putting powerful tools once only available to large institutions like NASA in the hands of millions of people worldwide. This rapid pace of change opens up new possibilities that were never before imaginable, placing strong emphasis on resourcefulness as the path to technical competence.

“Evenhanded and insightful.” —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful...

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008.

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

Final Destination: Disaster informs the public, for the very first time, of what actually precipitated the controversial sale of Eastern Airlines - at one time the second largest airline in the free world - to Frank Lorenzo's Texas Air Corporation, which led to its certain demise. This unbelievable story is written by an 18-year veteran Eastern pilot who was intimately involved in many aspects of the tumultuous events that culminated in the sale.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

“A tale of rapacious colonialism, Cold War spy games, dazzling technical innovation, big business rivalry, big power geopolitics . . . Niarchos has produced an unflinching, landmark work on the nature of extractive capitalism.” —Patrick Radden Keefe, New York Times best-selling author of...

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no...