Engineering Business

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

An exciting scientific adventure from the days of wooden ships and iron men, LONGITUDE is full of heroism and chicanery, brilliance and the absurd. It is also a captivating brief history of astronomy, navigation and clockmaking. During the great ages of exploration, "the longitude problem" was...

"Engineering Management: A No-BS Career Manual for Aspiring Tech Leaders" by Justin Hawkins is an essential guide for engineers navigating the transition into management. Drawing from over two decades of experience, Hawkins offers practical advice on becoming a manager, excelling in the role, and handling the inevitable challenges. This book covers everything from decision-making and team dynamics to personal growth and leadership development, making it a must-listen for anyone looking to lead in the tech industry.

Described as the "ultimate engineer" during his career at NASA, George M. Low was a visionary architect and leader from the agency's inception in 1958 to his retirement in 1976. As chief of manned spaceflight at NASA, Low was instrumental in the Mercury, Gemini, and Apollo programs. Low's pioneering work paved the way for President Kennedy's decision to make a lunar landing NASA's primary goal in the 1960s.

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

LONGLISTED AS A FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE An illuminating tour through the manufacturing world and its seismic influence on our lives, from internationally renowned expert Tim Minshall We live in a...

A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon “A must for anyone who wants to better understand the real potential of blockchains and web3...

“Sarah Wilson is a force of nature – quite literally. She has taken her pain and grief about our sick and troubled world and alchemized it into action, advocacy, adventure, poetry, and true love.” — ELIZABETH GILBERT Will you sleep through the revolution? Or do you want to wake up and...

NEW YORK TIMES BUSINESS BEST SELLER A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of...

Launch your ERP the right way. The concept of an ERP system—where all of your company’s software talks with each other—is pretty amazing. But sometimes, launching one into your ecosystem can be treacherous. And why wouldn’t it be? You only update your ERP once every ten to fifteen years, so there’s often nobody at your organization that’s been through one, much less two, who could show you the way. Mistakes are bound to happen, but the benefits are manifold. How do you cross that chasm? First, you get the experience you need, and in this case it’s through Evan Schwartz.

Tired of misalignment, friction, and stalled workflow? Flow Engineering is a practical guide to using value stream mapping techniques to align teams, unlock innovation, and optimize performance. Based on foundations from Value Stream Mapping, cybernetics, and the Toyota Production System, Flow Engineering's lightweight and iterative practices build the value, clarity, and flow required for effective collaboration and collective action.

“Thrilling . . . an important tale of how American ingenuity and entrepreneurial spirit is creating a new type of space age.”—Walter Isaacson, New York Times bestselling author of Elon Musk Musk vs. Bezos. China vs. the United States. The government vs. the private sector. Welcome to the...

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

Elevate your manufacturing processes with advanced quality control techniques that ensure precision, efficiency, and customer satisfaction. This comprehensive guide delves into the latest methodologies and tools to help you achieve manufacturing excellence in quality management. Real-World Applications: Gain insights from detailed case studies across various industries, including automotive, electronics, and pharmaceuticals. Understand the practical application of theoretical concepts and be inspired to implement similar strategies in your organization.

The battle with the Iron Legion has left The Last Horizon battered and broken, drifting in space. Varic needs an exceptional engineer to fix his ship, and there’s only one person for the job: Mell, the master Aether technician. But first, they have to break her out of prison. Mell has been captured by the Advocates, a group of superpowered vigilantes who dominate their corner of the galaxy. They are led by Starhammer, an invincible champion with a personal obsession with Mell.

Everyone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation’s already tenuous relations with the Middle East. China was rapidly industrializing and competing for resources.

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores...

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are...