Engineering Business

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the...

Working Machines - An executive’s guide to AI and Intelligent Automation takes a look at how the renewed vigour for the development of Artificial Intelligence and Intelligent Automation technology has begun to change how businesses operate. It provides a step-by-step guide to building your own AI and Intelligent Automation strategies and frameworks, while also giving you insight into the way it is currently being used across multiple industries.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land’s complex ecological relationships.

Tudo que um profissional precisa saber para produzir, narrar, revisar e até mesmo empreender no mercado de audiolivros. Na parte técnica, os princípios de áudio e acústica, os equipamentos mais adequados, os principais plug-ins e programas de edição, além dos caminhos mais fáceis para editar, mixar e finalizar o produto.

In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos.

This book takes you through Lean IA’s 36 steps of the AEIO YOU methodology to scale successfully, discussing tools, techniques, roles, and responsibilities. You will notice that the AEIO YOU method, which you can use to bring RPA into your company, can also be used for introducing any new technology.

The 21st century is a world in constant change. In A New Culture of Learning, Doug Thomas and John Seely Brown pursue an understanding of how the forces of change, and emerging waves of interest associated with these forces, inspire and invite us to imagine a future of learning that is as powerful as it is optimistic.

How Business Can Fight Climate Change captures the perspectives, insights, and ideas of 35 of the world's greatest thought and action leaders, addressing the increasingly alarming global challenges of a world where carbon emissions are out of control. It provides an easy-to-understand guide for every business leader and company on how they can play a more proactive role in addressing this serious threat to the global system—the very system they depend on and thrive in. This is a call to action and a practical blueprint for how the world can get to zero greenhouse gas emissions

Without a strong grasp of performance metrics, a company can have no clear, quantitative indication of its performance improvement. Six Sigma Business Scorecard offers a unique approach to measuring performance. Listeners will learn how to track their improvements in operations and financials - and make critical adjustments if such improvements are not up to expectations - using Six Sigma. This much-needed second edition of Six Sigma Business Scorecard delivers an innovative Execution Map allowing you to implement, reap, and quantify the many advantages of Six Sigma.

Right now in America, there are about two million homes with solar panels. Considering there are about 90 million single-family homes, that doesn’t seem like a lot. But consider this: We’re now on track to start adding a million new solar-powered systems each year. It’s taken a while to get here, but solar energy is increasingly becoming a popular option to power the home of the future.

It may be unlikely that a Swedish karate champion, family man, and cancer scientist could be at the center of developing a systems approach to life on Earth that could revolutionize the way humans operate in the world, but this is the story of just that: the idea, and the man behind it. As a cancer specialist, Karl-Henrik Robèrt faced a stream of parents who would sacrifice anything to save their children. Yet that same selflessness did not seem to extend to saving the environment.

This book explains how to create professional voice-over products using Linux and associated open source software. It's a down-to-earth but detailed description based on personal experience, from an author whose primary personal computer is Linux. He has also used Linux to produce several audiobooks that are on Audible.

In the hustle-and-bustle of our world today, convenience and efficiency have become hallmark appeals, even essential factors, in many people’s lives. New applications are churned out every day to respond to this demand. But nothing says ‘hassle-free’ more than Super Apps; apps that allow...

Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?

Narain Gehani tells the fascinating story of the transition Bell Labs is undergoing as it adapts to new business conditions. Bell Labs researchers, who once were free to focus on innovation, research excellence, and prizes, now have to worry about business relevance. The culture of lifetime employment is gone and the pendulum has swung from basic to applied research.

How the Internet lost its way—and how to fix it. Reclaiming the Internet is an indictment of how Big Tech cloaks ruthless commercial exploitation in the language of free speech. Olivier Sylvain, a leading legal scholar and former senior advisor at the Federal Trade Commission, exposes the...

Cercetările lui Leidy Klotz au condus la un adevăr simplu: indiferent dacă este vorba despre construirea unor jucării cu piese de lego, planurile de urbanizare, sendvișuri sau strategiile de afaceri, mintea e tentată să adauge, în loc să scadă. Adunăm instinctiv lucruri care nu ne trebuie neapărat. Le oferim stimulente celor cu performanțe remarcabile, dar nu ne gândim să înlăturăm obstacolele din calea lor. Ne însușim idei noi, care să ne facă lumea mai bună, dar nu renunțăm mai întâi la cele învechite și dăunătoare.

As featured on CNN’s Amanpour & Company and BBC Radio 4’s Start the Week with Andrew Marr One of the Financial Times’ best books of 2021 In this compelling journey through twenty-six countries, Simon Mundy traces how the struggle to respond to the climate crisis is rapidly reshaping the...

Do you know that 60% of children around the world have experienced at least one cyber-risk such as cyber-bullying, technology addiction, misinformation, online sexual exploitation, and others? The COVID-19 pandemic is accelerating the digitalization of global society. Cyber-risks among children...