Engineering Design

Everyday struggles grow heavier: navigating endless specification options, ensuring fire safety compliance without overdoing it, or harmonising structures and services while staying true to your design vision. And then there’s the unrelenting pressure to innovate while keeping projects on budget and clients happy. This book is your shortcut to clarity and confidence in a complex world.

Many people assert that all of reality, including life, has simply emerged as a result of natural law and circumstance. How credible is that assumption? This audiobook provides a clinician’s perspective on the evidence for design in living things. Hear about the critical processes that must be successfully navigated at the time of birth for every individual to have any prospect of survival. Beyond that, think about thinking itself. This book is a powerful challenge to the belief that the universe, life, and conscious experience can result only from unguided, natural processes.

Already technology enables parents to select some genetic traits for their children, and soon it will be possible to begin to shape ourselves as a species. Countering loud cries of alarm, bioethics expert Ronald Green explains why our fears about genetic engineering are overblown and how we can move forward responsibly to create a better future.

Find out where great ideas come from. A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these...

The latest and most bitterly contested battle in the culture war is the controversy over Darwin and intelligent design. But much of what you've heard about it is wrong. Jonathan Wells, a battle-hardened veteran with doctorates in biology and theology, sets the record straight.

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

A behind-the-scenes look at how the military uses video game technology to train soldiers, treat veterans, and entice new recruits How does the U.S. military train its soldiers for new forms of armed conflict, all within the constraints of diminished defense budgets? Increasingly, the answer is...

Objects are the central concept of languages like Java, Python, and C#. Applying the best practices for object design means that your code will be easy to read, write, and maintain. Object Design Style Guide captures dozens of techniques for creating pro-quality OO code that can stand the test of time.

A fascinating exploration of the history, development, and future of virtual reality, a technology with world-changing potential, written by award-winning journalist and author David Ewalt, stemming from his 2015 Forbes cover story about the Oculus Rift and its creator Palmer Luckey. You’ve...

The technology underground is a thriving, humming, and often literally scintillating subculture of amateur inventors and scientific envelope-pushers who dream up, design, and build machines that whoosh, rumble, fly—and occasionally hurl pumpkins across enormous distances. In the process they...

A Soul of the New Machine for our time, a gripping account of invention, commerce, and duplicity in the age of technology A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult...

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world’s most pressing issues, from dealing with climate change and the prevention of natural...

Cat is desperate to find a way to stop Cartaxus and the plague in this gripping finale to a series New York Times bestselling author Amie Kaufman says “redefines ‘unputdownable!’” Cat’s hacking skills weren’t enough to keep her from losing everything—her identity, her past, and now...

Will robots take over the world?When will we meet aliens?How are memories stored inside the brain? Join Dr A.P.J. Kalam on a fascinating quest to explore the realm of science and technology, its extraordinary achievements and its impact on our lives in the days to come.Co-written with Srijan Pal...

An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation. The unique '3-4-7 framework' demonstrates how a paralysing mass of problems can be brought down to a formidable formula...

Companies all over the world are being buffeted by new technologies, disruptive business models and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence and Internet of things, and transform their companies using them...

Der perfekte Mensch ist zum Greifen nahe – aber alles hat seinen Preis. Veit steht auf der Gewinnerseite des Lebens. Gerade hat er seinen Traumjob in einer Wunschkindpraxis erhalten und freut sich darauf, die Babys seiner zukünftigen Kunden zu designen. Genetikingenieure wie er sollen die Menschheit in eine glänzende Zukunft führen, in der Krankheiten und Leid der Vergangenheit angehören. Philine hingegen zählt zu jenen Menschen, deren Eltern sich keine genetischen Verbesserungen für ihre Kinder leisten konnten.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...