Engineering Design

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

The latest and most bitterly contested battle in the culture war is the controversy over Darwin and intelligent design. But much of what you've heard about it is wrong. Jonathan Wells, a battle-hardened veteran with doctorates in biology and theology, sets the record straight.

A behind-the-scenes look at how the military uses video game technology to train soldiers, treat veterans, and entice new recruits How does the U.S. military train its soldiers for new forms of armed conflict, all within the constraints of diminished defense budgets? Increasingly, the answer is...

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps...

A fascinating exploration of the history, development, and future of virtual reality, a technology with world-changing potential, written by award-winning journalist and author David Ewalt, stemming from his 2015 Forbes cover story about the Oculus Rift and its creator Palmer Luckey. You’ve...

The technology underground is a thriving, humming, and often literally scintillating subculture of amateur inventors and scientific envelope-pushers who dream up, design, and build machines that whoosh, rumble, fly—and occasionally hurl pumpkins across enormous distances. In the process they...

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over...

From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world’s most pressing issues, from dealing with climate change and the prevention of natural...

Cat is desperate to find a way to stop Cartaxus and the plague in this gripping finale to a series New York Times bestselling author Amie Kaufman says “redefines ‘unputdownable!’” Cat’s hacking skills weren’t enough to keep her from losing everything—her identity, her past, and now...

Will robots take over the world?When will we meet aliens?How are memories stored inside the brain? Join Dr A.P.J. Kalam on a fascinating quest to explore the realm of science and technology, its extraordinary achievements and its impact on our lives in the days to come.Co-written with Srijan Pal...

An exhilarating manifesto for the future, this book convinces readers to make the shift from reactive leapfrogging to proactive pole-vaulting through radical transformation. The unique '3-4-7 framework' demonstrates how a paralysing mass of problems can be brought down to a formidable formula...

Companies all over the world are being buffeted by new technologies, disruptive business models and start-up innovation. Business leaders know that they need to adopt these new technologies like blockchain, artificial intelligence and Internet of things, and transform their companies using them...

Objects are the central concept of languages like Java, Python, and C#. Applying the best practices for object design means that your code will be easy to read, write, and maintain. Object Design Style Guide captures dozens of techniques for creating pro-quality OO code that can stand the test of time.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no...

Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being "Amazoned," and how do I "anticipate my competitors, launch a preemptive digital strike...

Sixty years ago, cars and airplanes were still deathtraps waiting to happen. Today, both are safer than ever, thanks in part to one pioneering air force doctor’s research on seatbelts and ejection seats. The exploits of John Paul Stapp (1910–1999) come to thrilling life in this biography of...

WHAT IS IT THAT DRIVES THE SUCCESS OF AMERICA AND THE IDENTITY OF ITS PEOPLE? ACCLAIMED WRITER AND CONTRIBUTING EDITOR TO THIS AMERICAN LIFE JACK HITT THINKS IT’S BECAUSE WE’RE ALL A BUNCH OF AMATEURS. America’s self-invented tinkerers are back at it in their metaphorical...

Der perfekte Mensch ist zum Greifen nahe – aber alles hat seinen Preis. Veit steht auf der Gewinnerseite des Lebens. Gerade hat er seinen Traumjob in einer Wunschkindpraxis erhalten und freut sich darauf, die Babys seiner zukünftigen Kunden zu designen. Genetikingenieure wie er sollen die Menschheit in eine glänzende Zukunft führen, in der Krankheiten und Leid der Vergangenheit angehören. Philine hingegen zählt zu jenen Menschen, deren Eltern sich keine genetischen Verbesserungen für ihre Kinder leisten konnten.

By the end of this audiobook, you’ll be able to plan, implement, and communicate a sustainable IT strategy, setting yourself apart as a progressive technology leader.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.