Engineering Technology

In the 1940s and '50s, when the newly minted Jet Propulsion Laboratory needed quick-thinking mathematicians to calculate velocities and plot trajectories, they didn't turn to male graduates. Rather, they recruited an elite group of young women who, with only pencil, paper, and mathematical prowess, transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

Growing up in California, J. Craig Venter didn't appear to have much of a future. An unremarkable student, he nearly flunked out of high school. After being drafted into the army, he enlisted in the Navy and went to Vietnam, where the life-and-death struggles he encountered as a medic piqued his interest in science and medicine. After pursuing his advanced degrees, Venter quickly established himself as a brilliant and outspoken scientist.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion.

The discovery of DNA’s structure is the story of five towering minds in pursuit of the advancement of science, and for almost all of them, the prospect of fame and immortality: Watson, Crick, Rosalind Franklin, Maurice Wilkins, and Linus Pauling. Howard Markel skillfully recreates the intense intellectual journey, and fraught personal relationships, that ultimately led to a spectacular breakthrough. But it is Rosalind Franklin - fiercely determined, relentless, and an outsider at Cambridge and the University of London in the 1950s - who becomes a focal point for Markel.

Part odyssey, part pilgrimage, this epic personal narrative follows the author’s exploration of coasts, islands, reefs, and the sea’s abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world’s changing seas, deftly weaving adventure, science, and political analysis.

The profession of Agile Coaching is, in a word, confusing. Bob Galen has written Extraordinarily Badass Agile Coaching to help alleviate the confusion. The book centers on the Agile Coaching Growth Wheel as the competency and skill maturity model to baseline your agile coaching skills against. Its core goal is to “raise the bar” as to what true excellence looks like and to help you establish a personal development and growth plan. Consider this book that maps to coaching badassery, personal growth, and client service.

If you want to avoid getting hacked, having your information spread, and risking financial loss, then pay attention.... Do you create tons of accounts you will never again visit? Does your password contain a sequence of numbers, such as “123456”? Do you automatically click all links and download all email attachments coming from your friends? This audiobook will show you just how incredibly lucky you are that nobody's hacked you before.

On October 4, 1957, the Soviet Union launched Sputnik I, and the space race was born. Desperate to beat the Russians into space, NASA put together a crew of the nation's most daring test pilots: the seven men who were to lead America to the moon. The first into space was Alan Shepard; the last was Deke Slayton, whose irregular heartbeat kept him grounded until 1975. They spent the 1960s at the forefront of NASA's effort to conquer space, and Moon Shot is their inside account of what many call the 20th century's greatest feat - landing humans on another world.

A preeminent geneticist hunts the Neanderthal genome to answer the biggest question of them all: what does it mean to be human? What can we learn from the genes of our closest evolutionary relatives? Neanderthal Man tells the story of geneticist Svante Pbo’s mission to answer that question, beginning with the study of DNA in Egyptian mummies in the early 1980s and culminating in his sequencing of the Neanderthal genome in 2009.

Launch your ERP the right way. The concept of an ERP system—where all of your company’s software talks with each other—is pretty amazing. But sometimes, launching one into your ecosystem can be treacherous. And why wouldn’t it be? You only update your ERP once every ten to fifteen years, so there’s often nobody at your organization that’s been through one, much less two, who could show you the way. Mistakes are bound to happen, but the benefits are manifold. How do you cross that chasm? First, you get the experience you need, and in this case it’s through Evan Schwartz.

In a field of PhDs, Tim Samaras didn’t attend a day of college in his life. He chased storms with brilliant tools of his own invention and pushed closer to the tornado than anyone else ever dared. When he achieved what meteorologists had deemed impossible, it was as if he had snatched the fire of the gods. Yet even as he transformed the field, Samaras kept on pushing.

The book is an autobiographical account of five years in the childhood of naturalist Gerald Durrell. The book is divided into three sections, marking the three villas in which the family lived on the island. Apart from Gerald (the youngest) and Larry, the family comprised their widowed mother, the gun-mad Leslie, and diet-obsessed sister Margo together with Roger the dog.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.