Engineering Technology

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Sociologist Felicia Wu Song has spent years considering the personal and collective dynamics of living in digital ecosystems. In this book she combines psychological, neurological, and sociological insights with theological reflection to explore two major questions: What kind of people are we becoming with personal technologies in hand? And who do we really want to be? Song unpacks the soft tyranny of the digital age, including the values embedded in our apps and the economic systems that drive our habits and their subtle yet pervasive effects.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories".

Perhaps the greatest physicist of the second half of the 20th century, Richard Feynman changed the way we think about quantum mechanics, the most perplexing of all physical theories. Here Lawrence M. Krauss, himself a theoretical physicist and best-selling author, offers a unique scientific biography: a rollicking narrative coupled with clear and novel expositions of science at the limits.

An eye-opening investigation into how our ever-expanding urban highways accelerated inequality and fractured communities—and a call for a more just, sustainable path forward.

For more than a century, the interplay between private, investor-owned electric utilities and government regulators has shaped the electric power industry in the United States. Provision of an essential service to largely dependent consumers invited government oversight and ever more sophisticated market intervention. The industry has sought to manage, coopt, and profit from government regulation. In The Power Brokers, Jeremiah Lambert maps this complex interaction from the late 19th century to the present day.

In this celebration of the seemingly mundane, Carlsen opens our eyes to the engineering marvels, human stories, and natural wonders right outside our front door. He guides us through the surprising allure of sewers, the intricacies of power plants, the extraordinary path of an everyday letter, and the genius of recycling centers — all the while revealing that this awesome world isn’t just a spectator sport. Engaging as it is endearing, A Walk Around the Block will change the way you see things in your everyday life.

Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The audiobook will teach you about the most important services on AWS. You will also learn about best practices regarding security, high availability, and scalability.

This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the 19th century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society's reaction to that change.

How we ultimately gained the American Customary System, the last traditional system in the world, and how Gunter's chain indelibly imprinted its dimensions on the land, on cities, and on our culture from coast to coast is both an exciting human and intellectual drama and one of the great untold stories in American history. Sagely argued and beautifully written, Measuring America offers readers nothing less than the opportunity to see America's history, and our democracy, in a brilliant new light.

‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

In the Shadow of the Moon tells the story of the most exciting and challenging years in spaceflight, with two superpowers engaged in a titanic struggle to land one of their own people on the moon. Drawing on interviews with astronauts, cosmonauts, their families, technicians, and scientists, as well as rarely seen Soviet and American government documents, the authors craft a remarkable story of the golden age of spaceflight as both an intimate human experience and a rollicking global adventure.

Practical techniques for writing code that is robust, reliable, and easy for team members to understand and adapt. In Good Code, Bad Code you’ll learn how to: Think about code like an effective software engineer, write functions that read like well-structured sentences, ensure code is reliable and bug free, effectively unit test code, identify code that can cause problems and improve it, write code that is reusable and adaptable to new requirements, improve your medium and long-term productivity, and save yourself and your team time.

Here's a biographical profile of Charles Goodyear, the man who gave the world one of its most useful products - vulcanized rubber. Natural rubber, the milky sap of rubber trees, is not a very practical commodity. It melts in hot weather or cracks and freezes in cold weather. In 1839, Charles Goodyear came across a process that made rubber so useful it changed the world we live in. A century later there were 122 rubber factories in Ohio.

Technology can now control the spiritual experience. This is a journey through the high-tech aids for psychological growth that are changing our world, while exploring the safety, authenticity, and ethics of this new world. We already rely on technology to manage our health, sleep, relationships, and finances, so it’s no surprise that we’re turning to technological aids for the spiritual journey.

In the glittering world of Hollywood, where dreams are made and broken, storytelling reigns supreme. The magic of the silver screen relies on compelling narratives, complex characters, and plot twists that capture the audience's imagination. As an aspiring screenwriter or author, you dream of creating a story that resonates, enchants, and leaves your audience craving for more. You dream of Hollywood.

In the Forest of No Joy captures in vivid detail the experiences of the men, women, and children who toiled on the railroad, and forces a reassessment of the moral relationship between modern industrialized empires and what could be called global humanitarian impulses - the desire to improve the lives of people outside of Europe. Drawing on exhaustive research in French and Congolese archives, a chilling documentary record, J.P. Daughton tells the epic story of the Congo-Océan railroad and in doing so reveals the human costs and contradictions of modern empire.

In the spring of 1940, the aspiring but unknown writer Albert Camus and budding scientist Jacques Monod were quietly pursuing ordinary, separate lives in Paris. After the German invasion and occupation of France, each joined the Resistance to help liberate the country from the Nazis and ascended to prominent, dangerous roles. After the war and through twists of circumstance, they became friends, and through their passionate determination and rare talent they emerged as leading voices of modern literature and biology, each receiving the Nobel Prize in their respective fields.

In Eisenhower's Sputnik Moment, Yanek Mieczkowski examines the early history of America's space program, reassessing Eisenhower's leadership. He details how Eisenhower approved breakthrough satellites, supported a new civilian space agency, signed a landmark science education law, and fostered improved relations with scientists. Offering a fast-paced account of this Cold War episode, Mieczkowski demonstrates that Eisenhower built an impressive record in space and on earth.