Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Have you ever wondered just how a glow stick works? Or what about those glow-in-the-dark stars you stick on your ceiling keep on shining? In her first book, author and teacher Anita Sitarski answers these questions and more giving listeners the inside scoop on everything that glows. Fireflies, bacteria, squid, jelly fish—what do all of these things have in common? They glow! It seems like one of mother nature’s mysteries, but many curious scientists have begun to shine light on this beautiful phenomenon.

Microservices in .NET: Second Edition is a comprehensive guide to building microservice applications using the .NET stack. After a crystal-clear introduction to the microservices architectural style, it teaches you practical microservices development skills using ASP.NET. This second edition of the best-selling original has been revised with up-to-date tools for the .NET ecosystem, and more new coverage of scoping microservices and deploying to Kubernetes.

In the 1940s and '50s, a group of eccentric geniuses - led by John von Neumann - gathered at the newly created Institute for Advanced Study in Princeton, New Jersey. Their joint project was the realization of the theoretical universal machine, an idea that had been put forth by mathematician Alan Turing. This group of brilliant engineers worked in isolation, almost entirely independent from industry and the traditional academic community. But because they relied exclusively on government funding, the government wanted its share of the results....

If you need to learn Spring, look no further than this widely beloved and comprehensive guide! Fully revised for Spring 5.3, and packed with interesting real-world examples to get your hands dirty with Spring. Over the years, Spring in Action has helped tens of thousands of developers get a major productivity boost from Spring. This new edition of the classic best seller covers all of the new features of Spring 5.3 and Spring Boot 2.4 along with examples of reactive programming, Spring Security for REST Services, and bringing reactivity to your databases.

You are about to learn how to start leveraging the full power of Docker, the ultimate containerization platform as a service to take the process of creating, deploying and running applications using containers to the next level! If you are a software developer or a systems admin, you probably are on a constant search for information on how to make the process of creating, deploying and running applications less system dependent, faster, and easier. If this describes you, Docker is truly what you need.

The Nazis discovered it. The Allies won the war with it. It conquered diseases, changed laws, and single-handedly launched the era of antibiotics. This incredible discovery was sulfa, the first antibiotic medication. In The Demon Under the Microscope, Thomas Hager chronicles the dramatic history of the drug that shaped modern medicine.

An irreverent and illuminating journey through a day in the life of the affectionately named Trauma Farm, with numerous side trips into the natural history of farming. Beginning naked in darkness, Brian Brett moves from the tending of livestock, poultry, orchards, gardens, machinery, and fields to the social intricacies of rural communities and, finally, to an encounter with a magnificent deer in the silver moonlight of a magical farm field.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

James T. Costa takes listeners on a journey from Darwin's youth and travels on the HMS Beagle to Down House, his bustling home of 40 years. We accompany Darwin in his myriad pursuits against the backdrop of his enduring marriage, chronic illness, grief at the loss of three children, and joy in scientific revelation. At each chapter's end, Costa shows how we, too, can investigate the wonders of nature at work, with directions on how to re-create Darwin's experiments.

JavaScript Application Design: A Build First Approach introduces JavaScript developers to techniques that will improve the quality of their software as well as their web development workflow. You'll begin by learning how to establish build processes that are appropriate for JavaScript-driven development. Then, you'll walk through best practices for productive day-to-day development, like running tasks when your code changes, deploying applications with a single command, and monitoring the state of your application once it's in production.

When Thomas Edison began wiring New York City with a direct current electricity distribution system in the 1880s, he gave humankind the magic of electric light, heat, and power; in the process, though, he inadvertently opened a Pandora's Box of unimaginable illness and death. Dirty Electricity tells the story of Dr. Samuel Milham, the scientist who first alerted the world about the frightening link between occupational exposure to electromagnetic fields and human disease.

Salary surveys worldwide regularly place software architect in the top ten best jobs, yet no real guide exists to help developers become architects. Until now. This updated edition provides a comprehensive overview of software architecture's many aspects, with five new chapters covering the latest insights from the field. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming architecture, governance, data, generative AI, team topologies, and many other topics.

Stephen Hawking has dazzled listeners worldwide with a string of best sellers exploring the mysteries of the universe. Now, for the first time, perhaps the most brilliant cosmologist of our age turns his gaze inward for a revealing look at his own life and intellectual evolution. My Brief History recounts Stephen Hawking’s improbable journey, from his postwar London boyhood to his years of international acclaim and celebrity. This concise, witty, and candid account introduces listeners to a Hawking rarely glimpsed in previous books.

Daniel P. Todes provides concise introduction to the life and science of the great Russian physiologist Ivan Pavlov. Beyond a basic biography, Todes devotes particular attention to Pavlov's Nobel Prize-winning research on digestion and his iconic studies of conditional reflexes and higher nervous activity, as well as his experiments with dogs. Todes shows that Pavlov was not a behaviorist, did not use a bell, and was uninterested in training dogs. The Russian scientist sought to explain not merely external behaviors, but the emotional and intellectual life of animals and humans.

The natural world teems with remarkable conversations, many beyond human hearing range. Scientists are using groundbreaking digital technologies to uncover these astonishing sounds, revealing vibrant communication among our fellow creatures across the Tree of Life. At once meditative and scientific, The Sounds of Life shares fascinating and surprising stories of nonhuman sound, interweaving insights from technological innovation and traditional knowledge.

Mastering AI Humanoid Robotics: Driving Generative AI and ChatGPT for Real-World Humanoid Applications is an essential listen for innovators, tech enthusiasts, and anyone curious about the rapidly evolving field of humanoid robotics. This book offers an in-depth exploration of how Generative AI, including ChatGPT, is transforming humanoid robots from science fiction into real-world solutions for industries like healthcare, education, and manufacturing.

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

"See for yourself!" was the clarion call of the 1600s. Natural philosophers threw off the yoke of ancient authority, peered at nature with microscopes and telescopes, and ignited the scientific revolution. Artists investigated nature with lenses and created paintings filled with realistic effects of light and shadow. The hub of this optical innovation was the small Dutch city of Delft.

This audiobook teaches you how to build an intelligent system from end to end and leverage machine learning in practice. You will understand how to apply your existing skills in software engineering, data science, machine learning, management, and program management to produce working systems.