Engineering Technology

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet. From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.

The New York Times best seller Women in Science highlights the contributions of 50 notable women to the fields of science, technology, engineering, and mathematics (STEM), from the ancient to the modern world, who have paved the way for the next generation of female engineers, biologists, mathematicians, doctors, astronauts, physicists, and more. This fascinating collection contains information about relevant topics, such as lab equipment and rates of women currently working in STEM fields.

From the simple to the intricate and the audacious to the absurd, Adam Kucharski reveals the long and tangled history between betting and science and explains why gambling continues to generate insights into luck and decision making today. Covering exploits and ideas from across the globe, he meets the teams behind hedge funds that capitalize on inaccurate sports betting odds and explains how PhD-level pundits are using methods originally developed for the US nuclear program to predict sports results.

Spotting a face in a crowd is so easy, you take it for granted. But how you do it is one of science's great mysteries. And vision is involved with so much of everything your brain does. Explaining how it works reveals more than just how you see. In We Know It When We See It, Harvard neuroscientist Richard Masland tackles vital questions about how the brain processes information - how it perceives, learns, and remembers - through a careful study of the inner life of the eye.

The product of research around the globe and interviews with dozens of prominent scientists, God's Equation tells us it is almost as though Einstein were God's mouthpiece, revealing the most fundamental truths about our larger environment, truths scientists are just now confirming.

In this account of Europe’s rise to world leadership in technology, Frances and Joseph Gies make use of recent scholarship to destroy two time-honored myths. Myth One: that Europe’s leap forward occurred suddenly in the “Renaissance,” following centuries of medieval stagnation. Myth Two: that Europe achieved its primacy through “Western” superiority.

For a physicist, all the world is information. The universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the universe and considers the implications of interpreting it in terms of information.

Biomimetics literally means emulating biology—and in a broader sense the term covers technological advances where the original inspiration came from nature. The Earth is a vast laboratory where the mechanisms of natural selection have enabled evolutionary solutions to be developed to a wide range of problems. Science writer Brian Clegg looks at how humans have piggybacked on natural experimentation, redeploying a solution to create things that make our lives easier.

A guide to navigating the messiness of software development process change, dealing with all the legacy organizational elements, and focusing on increasing business agility.

Weird, wonderful, and sometimes disgusting, figuring out "what's for dinner on Mars" is far from trivial. If we can figure out how to sustain ourselves on Mars, we will know how to do it on Earth too. In Dinner on Mars, authors Fraser and Newman show how setting the table off-planet will supercharge efforts to produce food sustainably here at home. For futurists, sci-fi geeks, tech nuts, business leaders, and anyone interested in the future of food, Dinner on Mars puts sustainability and adaptability on the menu in the face of our climate crisis.

Flash crashes. Speed dating. Instant messaging. From the devices we carry to the lives we lead, everything is getting faster, faster. But where did this great acceleration come from? And where will it lead? In this vitally important new audiobook, Robert Colvile explains how the cult of disruption in Silicon Valley, the ceaseless advance of technology and our own fundamental appetite for novelty and convenience have combined to speed up every aspect of daily life.

As robots are increasingly integrated into modern society - on the battlefield and the road, in business, education, and health - Pulitzer Prize-winning New York Times science writer John Markoff searches for an answer to one of the most important questions of our age: Will these machines help us, or will they replace us?

Climate Change and the Road to Net-Zero is a story of how humanity has broken free from the shackles of poverty, suffering, and war and for the first time in human history, grown both population and prosperity. It’s also a story of how a single species has reconfigured the natural world, repurposed the Earth’s resources, and begun to reengineer the climate. The book uses these conflicting narratives to explore the science, economics, technology, and politics of climate change.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

Imagine living in a world where people use their computers, drive their cars, and communicate with one another simply by thinking. In this stunning and inspiring work, Duke University neuroscientist Miguel Nicolelis shares his revolutionary insights into how the brain creates thought and the human sense of self - and how this might be augmented by machines, so that the entire universe will be within our reach.

Werner Heisenberg's "uncertainty principle" challenged centuries of scientific understanding, placed him in direct opposition to Albert Einstein, and put Niels Bohr in the middle of one of the most heated debates in scientific history. Heisenberg's theorem stated that there were physical limits to what we could know about sub-atomic particles; this "uncertainty" would have shocking implications.

This introduction to cyborg theory provides a critical vantage point for analyzing the claims around emerging technologies like automation, robots, and AI. Cyborg analyzes and reframes popular and scholarly conversations about cyborgs from the perspective of feminist cyborg theory.

In the spring of 1940, the aspiring but unknown writer Albert Camus and budding scientist Jacques Monod were quietly pursuing ordinary, separate lives in Paris. After the German invasion and occupation of France, each joined the Resistance to help liberate the country from the Nazis and ascended to prominent, dangerous roles. After the war and through twists of circumstance, they became friends, and through their passionate determination and rare talent they emerged as leading voices of modern literature and biology, each receiving the Nobel Prize in their respective fields.

Do you ever look at the clock and wonder where the day went? You spent all this time at work and didn't come close to getting everything done. Tomorrow try something new. Use the Pomodoro technique to work in focused sprints throughout the day. In Pomodoro Technique Illustrated, Staffan Noteberg shows you how to organize your work to accomplish more in less time. There's no need for expensive software or fancy planners. You can get started with nothing more than a piece of paper, a pencil, and a kitchen timer.