Engineering Technology

Reed Timmer is one of the most successful and most extreme storm chasers in the world. His is a job that requires science and bravado, knowledge and instinct just to survive, never mind excel. It's a job some people would kill for. But most prefer to let Timmer take the risks while they watch from the safety of their homes. Reed Timmer is a star of Storm Chasers, one of the Discovery Channel's top-rated shows. Into the Storm is Timmer's dramatic account of his extraordinary profession.

"I am hopelessly and forever a mountaineer," John Muir wrote. "Civilization and fever and all the morbidness that has been hooted at me has not dimmed my glacial eye, and I care to live only to entice people to look at Nature's loveliness. My own special self is nothing". In Donald Worster's magisterial biography, John Muir's "special self" is fully explored as is his extraordinary ability, then and now, to get others to see the sacred beauty of the natural world.

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.

Growing up in California, J. Craig Venter didn't appear to have much of a future. An unremarkable student, he nearly flunked out of high school. After being drafted into the army, he enlisted in the Navy and went to Vietnam, where the life-and-death struggles he encountered as a medic piqued his interest in science and medicine. After pursuing his advanced degrees, Venter quickly established himself as a brilliant and outspoken scientist.

In the most authoritative book ever written about Apollo, David Whitehouse reveals the true drama behind the mission, telling the story in the words of those who took part - based around exclusive interviews with the key players. This enthralling book takes us from the early rocket pioneers to the shock America received from the Soviets' launch of the first satellite, Sputnik; from the race to put the first person into space, through President Kennedy's enthusiasm and later doubts, to the astronauts' intense competition to leave the first footprint.

Every year, 200 experts across machine learning, automation, robotics, and space arrive in Palm Springs for MARS to share new ideas about how these four fields will shape our future. TV host and maker of things Adam Savage (MythBusters) takes listeners deep inside the MARS conference. In interviews with more than a dozen leading scientists and thinkers, Savage explores the mind-blowing and often misunderstood ways in which science and innovation are transforming the way we live, work, and play.

No running water, no car, no electricity or any of the things it powers: the internet, phone, washing machine, radio, or light bulb. Just a wooden cabin, on a smallholding, by the edge of a stand of spruce. The Way Home is a modern-day Walden - an honest and lyrical account of a remarkable life lived in nature without modern technology. Mark Boyle, author of The Moneyless Man, explores the hard-won joys of building a home with his bare hands, learning to make fire, collecting water from the stream, foraging, and fishing.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion.

If you want to avoid getting hacked, having your information spread, and risking financial loss, then pay attention.... Do you create tons of accounts you will never again visit? Does your password contain a sequence of numbers, such as “123456”? Do you automatically click all links and download all email attachments coming from your friends? This audiobook will show you just how incredibly lucky you are that nobody's hacked you before.

When Thomas Edison began wiring New York City with a direct current electricity distribution system in the 1880s, he gave humankind the magic of electric light, heat, and power; in the process, though, he inadvertently opened a Pandora's Box of unimaginable illness and death. Dirty Electricity tells the story of Dr. Samuel Milham, the scientist who first alerted the world about the frightening link between occupational exposure to electromagnetic fields and human disease.

Asked to name a great physicist, most people would mention Newton or Einstein, Feynman or Hawking. But ask a physicist and there’s no doubt that James Clerk Maxwell will be near the top of the list. Maxwell, an unassuming Victorian Scotsman, explained how we perceive color. He uncovered the way gases behave. And, most significantly, he transformed the way physics was undertaken in his explanation of the interaction of electricity and magnetism, revealing the nature of light and laying the groundwork for everything from Einstein’s special relativity to modern electronics.

The discovery of DNA’s structure is the story of five towering minds in pursuit of the advancement of science, and for almost all of them, the prospect of fame and immortality: Watson, Crick, Rosalind Franklin, Maurice Wilkins, and Linus Pauling. Howard Markel skillfully recreates the intense intellectual journey, and fraught personal relationships, that ultimately led to a spectacular breakthrough. But it is Rosalind Franklin - fiercely determined, relentless, and an outsider at Cambridge and the University of London in the 1950s - who becomes a focal point for Markel.

Information Technology Law is the ideal companion for a course of study on IT law and the ways in which it is evolving in response to rapid technological and social change. The fourth edition of this groundbreaking textbook develops its unique examination of the legal processes and their relationship to the modern "information society". Charting the development of the rapid digitization of society and its impact on established legal principles, Murray examines the challenges faced with enthusiasm and clarity.

On October 4, 1957, the Soviet Union launched Sputnik I, and the space race was born. Desperate to beat the Russians into space, NASA put together a crew of the nation's most daring test pilots: the seven men who were to lead America to the moon. The first into space was Alan Shepard; the last was Deke Slayton, whose irregular heartbeat kept him grounded until 1975. They spent the 1960s at the forefront of NASA's effort to conquer space, and Moon Shot is their inside account of what many call the 20th century's greatest feat - landing humans on another world.

Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road.

Long before Margaret O'Mara became one of our most consequential historians of the American-led digital revolution, she worked in the White House of Bill Clinton and Al Gore in the earliest days of the commercial Internet. There, she saw firsthand how deeply intertwined Silicon Valley was with the federal government - and always had been - and how shallow the common understanding of the secrets of the Valley's success actually was.