Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In a field of PhDs, Tim Samaras didn’t attend a day of college in his life. He chased storms with brilliant tools of his own invention and pushed closer to the tornado than anyone else ever dared. When he achieved what meteorologists had deemed impossible, it was as if he had snatched the fire of the gods. Yet even as he transformed the field, Samaras kept on pushing.

Work defines who we are. It determines our status and dictates how, where, and with whom we spend most of our time. It mediates our self-worth and molds our values. But are we hardwired to work as hard as we do? Did our Stone Age ancestors also live to work and work to live? And what might a world where work plays a far less important role look like? To answer these questions, James Suzman charts a grand history of "work" from the origins of life on Earth to our ever more automated present, challenging some of our deepest assumptions about who we are.

The Nazis discovered it. The Allies won the war with it. It conquered diseases, changed laws, and single-handedly launched the era of antibiotics. This incredible discovery was sulfa, the first antibiotic medication. In The Demon Under the Microscope, Thomas Hager chronicles the dramatic history of the drug that shaped modern medicine.

Few books in computing have had as profound an influence on software management as "peopleware". The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success. For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges.

In the final decades of the 19th century, three brilliant and visionary titans of America's Gilded Age - Thomas Edison, Nikola Tesla, and George Westinghouse - battled as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires.

Everything All at Once is an exciting, inspiring call to unleash the power of the nerd mindset that exists within us all. Nye believes we'll never be able to tackle our society's biggest, most complex problems if we don't even know how to solve the small ones. Step by step, he shows his listeners the key tools behind his everything-all-at-once approach: radical curiosity, a deep desire for a better future, and a willingness to take the actions needed to make it a reality.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

In Agile Leadership Toolkit, longtime agile leader Peter Koning provides a practical and invaluable steering wheel for agile leaders and their teams. Drawing on his extensive experience helping leaders drive more value from agile, Koning offers a comprehensive toolkit for continuously improving your environment.

Have you ever wondered what it would be like to find yourself strapped to a giant rocket that's about to go from zero to 17,500 miles per hour? Or to look back on Earth from outer space and see the surprisingly precise line between day and night? Or to stand in front of the Hubble Space Telescope, wondering if the emergency repair you're about to make will inadvertently ruin humankind's chance to unlock the universe's secrets? Mike Massimino has been there, and in Spaceman he puts you inside the suit.

Books Do Furnish a Life is divided by theme, including celebrating nature, exploring humanity, and interrogating faith. For the first time, it brings together Richard Dawkins's forewords, afterwords and introductions to the work of some of the leading thinkers of our age - Carl Sagan, Lawrence Krauss, Jacob Bronowski, Lewis Wolpert - with a selection of his reviews to provide an electrifying celebration of science writing, both fiction and non-fiction. It is also a sparkling addition to Dawkins's own remarkable canon of work.

Are you curious about the future of computing but confused about where to start? Are you fascinated by the quantum buzz but intimidated by dense academic jargon? I'm here to guide you through the fascinating universe of quantum tech, in the simplest way possible. Whether you're a tech enthusiast, software developer, eager student, or an innovator at heart, this book is tailored for minds like yours. I've translated qubits, quantum gates, and superposition in a refreshingly easy way, so you don't need a PhD to come along for the ride.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

Jane Goodall candidly shares her life, as well as the Gombe chimpanzees she introduced to the world nearly 40 years ago. She gives convincing reasons why we can and must open ourselves to the saints within each of us. At one with nature and challenged by the man-made dangers of environmental destruction, inequality, materialism, and genocide, Dr. Goodall offers her perceptions of these threats and celebrates the people who are working for Earth's renewal. Here, indeed, is Reason for Hope.

Computer technology has improved exponentially over the last 50 years. But the headroom for bigger and better electronic solutions is running out. Our best hope is to engage the power of quantum physics. “Quantum algorithms” had already been written long before hardware was built. These would enable, for example, a quantum computer to exponentially speed up an information search or crack the mathematical trick behind internet security.

Navigating poverty, violence, and instability, a young James Plummer had two guiding stars - a genius IQ and a love of science. But a bookish nerd is a soft target, and James faced years of bullying and abuse. As he struggled to survive his childhood in some of the country’s toughest urban neighborhoods in New Orleans, Houston, and LA, and later in the equally poor backwoods of Mississippi, he adopted the persona of “gangsta nerd” - dealing weed in juke joints while winning state science fairs with computer programs that model Einstein’s theory of relativity.

Much has been written about Neil Armstrong, America's modern hero and history's most famous space traveler. Yet, shy of fame and never one to steal the spotlight, Armstrong was always reluctant to discuss his personal side of events. Here for the first time is the definitive story of Neil's life of flight he shared for five decades with a trusted friend - Jay Barbree.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

Remarkably little is known about the European eel, Anguilla anguilla. So little, in fact, that scientists and philosophers have, for centuries, been obsessed with what has become known as the “eel question”: Where do eels come from? What are they? Are they fish or some other kind of creature altogether? Even in our age of advanced science, no one has ever seen eels mating or giving birth, and we still don’t understand what drives them, after living for decades in freshwater, to swim great distances back to the ocean at the end of their lives. They remain a mystery.

This audiobook will help you get ready for the changes coming in the years ahead. Listen now. Packed with expert insights, the book addresses critical questions: How will AI alter employment, education, and global geopolitics? What ethical dilemmas will arise as humans interlace with AI through cyborgs and synthetic biology? Can we prepare for superintelligence and its utopian—or dystopian—outcomes?