Engineering Technology

In 1939, Richard Feynman, a brilliant graduate of MIT, arrived in John Wheeler's Princeton office to report for duty as his teaching assistant. A lifelong friendship and enormously productive collaboration was born, despite sharp differences in personality. The soft-spoken Wheeler, though conservative in appearance, was a raging nonconformist full of wild ideas about the universe. The boisterous Feynman was a cautious physicist who believed only what could be tested. Yet they were complementary spirits.

Every year, 200 experts across machine learning, automation, robotics, and space arrive in Palm Springs for MARS to share new ideas about how these four fields will shape our future. TV host and maker of things Adam Savage (MythBusters) takes listeners deep inside the MARS conference. In interviews with more than a dozen leading scientists and thinkers, Savage explores the mind-blowing and often misunderstood ways in which science and innovation are transforming the way we live, work, and play.

From mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.

A comprehensive guide to financial technology! The book has achieved rank 30 in Non Fiction during its free promotion and 300 copies have been downloaded with no promotion done in the first three days. It has reached number one ranking in its two main categories. A great opportunity for an energetic person to read their hearts out.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In a field of PhDs, Tim Samaras didn’t attend a day of college in his life. He chased storms with brilliant tools of his own invention and pushed closer to the tornado than anyone else ever dared. When he achieved what meteorologists had deemed impossible, it was as if he had snatched the fire of the gods. Yet even as he transformed the field, Samaras kept on pushing.

On July 20, 1969, Neil Armstrong and Buzz Aldrin became the first humans to walk on the Moon, a moment forever ingrained in history. Perhaps the world's greatest technological achievement - and a triumph of American spirit and ingenuity - the Apollo 11 mission, and the entire Apollo program, was a mammoth undertaking involving more than 410,000 men and women dedicated to putting a man on the Moon and winning the Space Race against the Soviets.

Remarkably little is known about the European eel, Anguilla anguilla. So little, in fact, that scientists and philosophers have, for centuries, been obsessed with what has become known as the “eel question”: Where do eels come from? What are they? Are they fish or some other kind of creature altogether? Even in our age of advanced science, no one has ever seen eels mating or giving birth, and we still don’t understand what drives them, after living for decades in freshwater, to swim great distances back to the ocean at the end of their lives. They remain a mystery.

The Secret Body is a gripping drama of discovery and a landmark account of the dawning revolution in human health that reveals a hitherto invisible universe within each of us.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

The discovery of DNA’s structure is the story of five towering minds in pursuit of the advancement of science, and for almost all of them, the prospect of fame and immortality: Watson, Crick, Rosalind Franklin, Maurice Wilkins, and Linus Pauling. Howard Markel skillfully recreates the intense intellectual journey, and fraught personal relationships, that ultimately led to a spectacular breakthrough. But it is Rosalind Franklin - fiercely determined, relentless, and an outsider at Cambridge and the University of London in the 1950s - who becomes a focal point for Markel.

Books Do Furnish a Life is divided by theme, including celebrating nature, exploring humanity, and interrogating faith. For the first time, it brings together Richard Dawkins's forewords, afterwords and introductions to the work of some of the leading thinkers of our age - Carl Sagan, Lawrence Krauss, Jacob Bronowski, Lewis Wolpert - with a selection of his reviews to provide an electrifying celebration of science writing, both fiction and non-fiction. It is also a sparkling addition to Dawkins's own remarkable canon of work.

How big is our galaxy? Is there life on those distant planets? Are we really made of star dust? And where do stars even come from? In An Earthling's Guide to Outer Space, we finally have the answers to all those questions and more. With clarity, wisdom, and a great deal of enthusiasm, McDonald explores the curiosities of the big blue planet we call home as well as our galactic neighbors - from Martian caves to storm clouds on Jupiter to the nebulae at the far end of the universe.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.

Navigating poverty, violence, and instability, a young James Plummer had two guiding stars - a genius IQ and a love of science. But a bookish nerd is a soft target, and James faced years of bullying and abuse. As he struggled to survive his childhood in some of the country’s toughest urban neighborhoods in New Orleans, Houston, and LA, and later in the equally poor backwoods of Mississippi, he adopted the persona of “gangsta nerd” - dealing weed in juke joints while winning state science fairs with computer programs that model Einstein’s theory of relativity.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Much has been written about Neil Armstrong, America's modern hero and history's most famous space traveler. Yet, shy of fame and never one to steal the spotlight, Armstrong was always reluctant to discuss his personal side of events. Here for the first time is the definitive story of Neil's life of flight he shared for five decades with a trusted friend - Jay Barbree.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

There may never be another era of science like the first half of the twentieth century, when many of the most important physicists ever to live—Marie Curie, Max Planck, Wolfgang Pauli, Niels Bohr, Werner Heisenberg, Ernst Schrödinger, Albert Einstein, and others—came together to uncover the quantum world: a concept so outrageous and shocking, so contrary to traditional physics, that its own founders rebelled against it until the equations held up and fundamentally changed our understanding of reality. Tobias Hürter takes us back to this uniquely momentous and harrowing time.