Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

David K. Stumpf demystifies the intercontinental ballistic missile program that was conceived at the end of the Eisenhower administration as a key component of the US nuclear strategy of massive retaliation. Although its nuclear warhead may have lacked power relative to that of the Titan II, the Minuteman more than made up for this in terms of numbers and readiness to launch - making it the ultimate ICBM.

In 1911, some of the greatest minds in science convened at the First Solvay Conference in Physics, a meeting like no other. Almost half of the attendees had won or would go on to win the Nobel Prize. Over the course of those few days, these minds began to realize that classical physics was about to give way to quantum theory, a seismic shift in our history and how we understand not just our world, but the universe.

With this beginner’s handbook, you’ll learn how to use ChatGPT efficiently and create maximized results. Create natural, human-like conversations, being aware of its limitations and biases, and prepare for the artificial intelligence future.

Scattered across the world, an elite team of code crackers is working tirelessly to thwart the defining cyber scourge of our time. You’ve probably never heard of them. But if you work for a school, a business, a hospital, or a municipal government, or simply cherish your digital data, you may be painfully familiar with the team’s sworn enemy: ransomware. Again and again, an unlikely band of misfits, mostly self-taught and often struggling to make ends meet, have outwitted the underworld of hackers who lock computer networks and demand huge payments in return for the keys.

In the 1940s and '50s, a group of eccentric geniuses - led by John von Neumann - gathered at the newly created Institute for Advanced Study in Princeton, New Jersey. Their joint project was the realization of the theoretical universal machine, an idea that had been put forth by mathematician Alan Turing. This group of brilliant engineers worked in isolation, almost entirely independent from industry and the traditional academic community. But because they relied exclusively on government funding, the government wanted its share of the results....

If you need to learn Spring, look no further than this widely beloved and comprehensive guide! Fully revised for Spring 5.3, and packed with interesting real-world examples to get your hands dirty with Spring. Over the years, Spring in Action has helped tens of thousands of developers get a major productivity boost from Spring. This new edition of the classic best seller covers all of the new features of Spring 5.3 and Spring Boot 2.4 along with examples of reactive programming, Spring Security for REST Services, and bringing reactivity to your databases.

Blazor in Action is a practical guide to building stunning UIs and client-side applications using C# and .NET. You’ll use the Blazor frontend framework to create a fun and exciting web application for plotting hiking routes. As you build up your new application, you’ll master the key features of Blazor, such as routing, forms and validation, and dynamic and reusable components. By the time you're done, you'll be ready to develop beautiful sites and apps that seamlessly execute your C# code natively in the browser.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration that focuses on what we know, what has come before, and what might happen next.

Explore the stories of more than 85 of the world's most inspirational and influential scientists with this innovative and bold book of biographies. From mathematicians to meteorologists, geologists to geneticists, each scientist is presented through a combination of stimulating words. Combining elements of biography, history, and analysis, Scientists Who Changed History explains the groundbreaking contributions made by these revolutionary men and women in a clear and informative way.

Enrico Fermi is unquestionably among the greats of the world's physicists, the most famous Italian scientist since Galileo. Called "the Pope" by his peers, he was regarded as infallible in his instincts and research. His discoveries changed our world; they led to weapons of mass destruction and conversely to life-saving medical interventions. This unassuming man struggled with issues relevant today, such as the threat of nuclear annihilation and the relationship of science to politics.

The story of the bullet-shaped SpaceShipOne and the other teams in the hunt is an extraordinary tale of making the impossible possible. It is driven by outsized characters - Burt Rutan, Richard Branson, John Carmack, Paul Allen - and obsessive pursuits. In the end, as Diamandis dreamed, the result wasn't just a victory for one team; it was the foundation for a new industry and a new age.

In every issue of modern society - from climate change to vaccinations, transportation to technology, health care to defense - we are in the midst of an unprecedented expansion of scientific progress and a simultaneous expansion of danger. At the very time we need them most, scientists and the idea of objective knowledge are being bombarded by a vast, well-funded, three-part war on science: the identity politics war on science, the ideological war on science, and the industrial war on science.

Jane Goodall candidly shares her life, as well as the Gombe chimpanzees she introduced to the world nearly 40 years ago. She gives convincing reasons why we can and must open ourselves to the saints within each of us. At one with nature and challenged by the man-made dangers of environmental destruction, inequality, materialism, and genocide, Dr. Goodall offers her perceptions of these threats and celebrates the people who are working for Earth's renewal. Here, indeed, is Reason for Hope.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

This book is your key to leveraging ChatGPT effectively. Whether for career advancement, business enhancement, or personal growth, it provides actionable insights and strategies.

My beginner's book is your ticket to one of the coolest and most mysterious subjects out there. This isn't your average physics book. It's a portal to understanding the stuff that makes up... well, everything! Subatomic particles. Do not let their size fool you; they have a massive impact on the world around you—the fundamental part of how everything works and not as complex as you might fear.

For fans of The Astronaut Wives Club, The Mercury 13 reveals the little-known true story of the remarkable women who trained for NASA space flight. In 1961, just as NASA launched its first man into space, a group of women underwent secret testing in the hopes of becoming America’s first female astronauts. They passed the same battery of tests at the legendary Lovelace Foundation as did the Mercury 7 astronauts, but they were summarily dismissed by the boys’ club at NASA and on Capitol Hill.