Engineering Technology

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

In this volume in the MIT Press Essential Knowledge series, John Jordan offers an accessible introduction to 3-D printing. Jordan outlines the stages of 3-D printing, from idea to software model to a printable file that slices the planned object into printable layers to the finished object itself. He describes additive technologies, consumer 3-D printing in homes and schools, mass customization, and industrial uses.

The Voyage of the Beagle - or, to give it its full title, Journal of researches into the Natural History and Geology of the Countries visited during the Voyage round the World of H.M.S. Beagle under command of Captain FitzRoy, R.N. - is much more than merely an account of Darwin's scientific observations in his 1831 - 36 travels across the globe: it is fine travel writing in its own right.

Long before Oliver Sacks became a distinguished neurologist and best-selling writer, he was a small English boy fascinated by metals - also by chemical reactions (the louder and smellier the better), photography, squids and cuttlefish, H.G. Wells, and the periodic table. In this endlessly charming and eloquent memoir, the he chronicles his love affair with science and the magnificently odd and sometimes harrowing childhood in which that love affair unfolded.

Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world. But Tesla’s success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road.

The Los Angeles Times headline screamed: Rocket Scientist Killed in Pasadena Explosion. The man known as Jack Parsons, a maverick rocketeer who helped transform a derided sci-fi plotline into actuality, was at first mourned as a scientific prodigy. But reporters soon uncovered a more shocking story: Parsons had been a devotee of the city’s occult scene.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

As lives offline and online merge, it's easy to forget how we got here. Rise of the Machines reclaims the story of cybernetics, a control theory of man and machine. Thomas Rid delivers a portrait of our technology-enraptured era. Springing from mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of myths about the future of machines. This vision radically transformed the postwar world, ushering in sweeping cultural change.

There is a vast class of things that science has so far almost entirely neglected. They are central to the understanding of physical reality both at an everyday level and at the level of the most fundamental phenomena in physics, yet have traditionally been assumed to be impossible to incorporate into fundamental scientific explanations. They are facts not about what is (the actual) but about what could be (counterfactuals).

A born naturalist and a fearless traveler, Vladimir Dinets wrote travel guides, conducted field research, and lived a couple of lives before he was accepted into the PhD program in zoology at the University of Miami. He thought crocodiles were a dead-end research topic - survivors from the age of the dinosaurs but not much else - until he witnessed groups of up to seventy alligators performing mating choruses that included infrasound vibrations - a form of communication extremely rare in nature.

The first robot to walk the earth was a bronze giant called Talos. This wondrous machine was created not by MIT Robotics Lab, but by Hephaestus, the Greek god of invention, more than 2,500 years ago. In this groundbreaking account of the earliest expressions of the timeless impulse to create artificial life, Adrienne Mayor tells the fascinating story of how ancient Greek, Roman, Indian, and Chinese myths envisioned artificial life, automata, self-moving devices, and human enhancements - and how these visions relate to and reflect the ancient invention of real animated machines.

The book is an autobiographical account of five years in the childhood of naturalist Gerald Durrell. The book is divided into three sections, marking the three villas in which the family lived on the island. Apart from Gerald (the youngest) and Larry, the family comprised their widowed mother, the gun-mad Leslie, and diet-obsessed sister Margo together with Roger the dog.

Astrophysicist and best-selling author Mario Livio draws on his own scientific expertise to provide captivating insights into how Galileo reached his bold new conclusions about the cosmos and the laws of nature. A freethinker who followed the evidence wherever it led him, Galileo was one of the most significant figures behind the scientific revolution. He believed that every educated person should know science as well as literature, and insisted on reaching the widest audience possible, publishing his books in Italian rather than Latin.

A preeminent geneticist hunts the Neanderthal genome to answer the biggest question of them all: what does it mean to be human? What can we learn from the genes of our closest evolutionary relatives? Neanderthal Man tells the story of geneticist Svante Pbo’s mission to answer that question, beginning with the study of DNA in Egyptian mummies in the early 1980s and culminating in his sequencing of the Neanderthal genome in 2009.

A compelling look inside the Space Shuttle missions that helped lay the groundwork for the Space Age, Shuttle, Houston explores the determined personalities, technological miracles, and 11th-hour saves that have given us human spaceflight. Relaying stories of missions (and their grueling training) in vivid detail, Paul Dye, NASA's longest-serving flight director, examines the split-second decisions that the directors and astronauts were forced to make in a field where mistakes are unthinkable and errors led to the loss of national resources - and more importantly one's crew.

Reactive Design Patterns is a clearly written guide for building message-driven distributed systems that are resilient, responsive, and elastic. In this book you'll find patterns for messaging, flow control, resource management, and concurrency, along with practical issues like test-friendly designs. All patterns include concrete examples using Scala and Akka.

Sociologist Felicia Wu Song has spent years considering the personal and collective dynamics of living in digital ecosystems. In this book she combines psychological, neurological, and sociological insights with theological reflection to explore two major questions: What kind of people are we becoming with personal technologies in hand? And who do we really want to be? Song unpacks the soft tyranny of the digital age, including the values embedded in our apps and the economic systems that drive our habits and their subtle yet pervasive effects.

New from best-selling author Mark Shepard! Written as a companion to the best seller Restoration Agriculture, this book will help farmers capture water in areas they want to and avoid having water flow immediately to the low point. The result? Less water expense, healthier crops and livestock, and less erosion...just to name a few.

The Lobotomist explores one of the darkest chapters of American medicine: the desperate attempt to treat the hundreds of thousands of psychiatric patients in need of help during the middle decades of the 20th century. Into this crisis stepped Walter Freeman, MD, who saw a solution in lobotomy, a brain operation intended to reduce the severity of psychotic symptoms. Drawing on Freeman's documents and interviews with Freeman's family, Jack El-Hai takes a penetrating look at the life and work of this complex scientific genius.