Engineering Technology

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.

In Native American DNA, Kim TallBear shows how DNA testing is a powerful - and problematic - scientific process that is useful in determining close biological relatives. But tribal membership is a legal category that has developed in dependence on certain social understandings and historical contexts, a set of concepts that entangles genetic information in a web of family relations, reservation histories, tribal rules, and government regulations.

Factories create massive amounts of data from IoT sensors, MES, SCADA, quality systems, supply chain, maintenance, and others. Yet most organizations can’t turn it into decisions fast enough. The result is reactive firefighting and AI pilots that stall. The Unified Manufacturing Data Architecture (UMDA) is a practical framework built for industry, not adapted from IT. It shows you how to handle real-time streams, integrate legacy systems, enforce security, and scale AI across sites.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

"Climate change is a hoax - and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed - they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill.

At the dawn of the 20th century, humanity was facing global disaster. Mass starvation, long predicted for the fast-growing population, was about to become a reality. A call went out to the worlds scientists to find a solution. This is the story of the two enormously gifted, fatally flawed men who found it: the brilliant, self-important Fritz Haber and the reclusive, alcoholic Carl Bosch. Together they discovered a way to make bread out of air, built city-sized factories, controlled world markets, and saved millions of lives.

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

Written by an expert who has created systems ranging from DNA scanners to children's toys, this book is ideal for intermediate and experienced programmers, no matter what platform you use. This expanded second edition includes new chapters on IoT and networked sensors, motors and movement, debugging, data handling strategies, and more.

In every issue of modern society - from climate change to vaccinations, transportation to technology, health care to defense - we are in the midst of an unprecedented expansion of scientific progress and a simultaneous expansion of danger. At the very time we need them most, scientists and the idea of objective knowledge are being bombarded by a vast, well-funded, three-part war on science: the identity politics war on science, the ideological war on science, and the industrial war on science.

John Forbes Nash, Jr., a prodigy and legend by the age of 30, dazzled the mathematical world by solving a series of deep problems deemed "impossible" by other mathematicians. But at the height of his fame, Nash suffered a catastrophic mental breakdown and began a harrowing descent into insanity, resigning his post at MIT, slipping into a series of bizarre delusions, and eventually becoming a dreamy, ghostlike figure at Princeton, scrawling numerological messages on blackboards.

"Understanding Systems Engineering: A Practical Guide to Today’s Technology" explores modern systems engineering with a focus on integrating disciplines to manage complex systems throughout their lifecycle. Informed by the author’s diverse experience, the book addresses challenges professionals face and offers insights into the evolving field.

We are living through a revolution in machine learning-powered AI that shows no signs of slowing down. This technology is based on relatively simple mathematical ideas, some of which go back centuries, including linear algebra and calculus, the stuff of seventeenth- and eighteenth-century mathematics. It took the birth and advancement of computer science and the kindling of 1990s computer chips designed for video games to ignite the explosion of AI that we see today. In this enlightening book, Anil Ananthaswamy explains the fundamental math behind machine learning.

Ignition! is the story of the search for a rocket propellant which could be trusted to take man into space. This search was a hazardous enterprise carried out by rival labs who worked against the known laws of nature, with no guarantee of success or safety. John Drury Clark writes with irreverent and eyewitness immediacy about the development of the explosive fuels strong enough to negate the relentless restraints of gravity. The resulting volume is as much a memoir as a work of history, sharing a behind-the-scenes view of an enterprise that eventually took men to the moon.

Elisabeth Tova Bailey tells the intimate and inspiring story of her year-long encounter with a snail. While an illness keeps her bedridden, she becomes an astute and amused observer of the snail's surprising nocturnal adventures as it lives in a flowerpot on her nightstand. Intrigued by the snail’s clear decision making abilities, hydraulic locomotion, mysterious courtship, and molluscan anatomy, Bailey takes the listener deep into the life of this tiny amazing animal. With wit and grace, The Sound of a Wild Snail Eating recounts a remarkable journey of human and gastropod survival and resilience, and shows how the natural world illuminates our own human existence. Winner of the William Saroyan International Prize for Nonfiction, the John Burrough Medal Award for Natural History, and a National Outdoor Book Award. If you enjoyed Wesley the Owl, The Guest Cat, and Marley & Me, you'll enjoy this unique interspecies audiobook listen.

The battle with the Iron Legion has left The Last Horizon battered and broken, drifting in space. Varic needs an exceptional engineer to fix his ship, and there’s only one person for the job: Mell, the master Aether technician. But first, they have to break her out of prison. Mell has been captured by the Advocates, a group of superpowered vigilantes who dominate their corner of the galaxy. They are led by Starhammer, an invincible champion with a personal obsession with Mell.

Acclaimed scientist Hope Jahren has built three laboratories in which she's studied trees, flowers, seeds, and soil. Her first book might have been a revelatory treatise on plant life. Lab Girl is that, but it is also so much more. Because in it, Jahren also shares with us her inspiring life story, in prose that takes your breath away.

Predicting society’s present addiction to technology, our challenges with data privacy, and the dramatic increase in drug overdoses and depression that have accompanied a technology-induced lack of purpose, The Unabomber’s vision of the future has become our reality. Of course, his means were disgusting and condemnable. But his message is more important than ever. If we want to thrive in an age where automation and artificial intelligence and rapidly making humans obsolete, it is our responsibility to understand and prepare for the technological machine we are up against.

Quantum theory is weird. As Niels Bohr said, if you aren’t shocked by quantum theory, you don’t really understand it. For most people, quantum theory is synonymous with mysterious, impenetrable science. And in fact for many years it was equally baffling for scientists themselves. In this tour de force of science history, Manjit Kumar gives a dramatic and superbly written account of this fundamental scientific revolution.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.