English Research

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Eating disorders are widely considered to be the deadliest of all mental health disorders. Unfortunately, they are also pervasive, affecting almost 10 percent of the world’s population. These statistics are not meant to alarm: They are simply a reflection of the reality that eating disorders are a growing problem, and something needs to be done about them. You will learn all about the different types of eating disorders, what causes them, who is affected by them, and more within this audiobook.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

If you step outside your lane and try something new, the kinds of readers most authors court will never buy it. And then there’s the SPEED of it all: The rules of “Rapid Release” say you have to publish a book every month—at least—or you’ll never survive. Forget about taking a vacation. Time off will let the algorithms forget you. In The Artisan Author, industry veteran Johnny B. Truant offers an alternative to Rapid Release: a new way to succeed as an author without sacrificing your freedom, worrying about competition or AI, or fearing you’ll lose everything when the winds inevitably change.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

The Bible is rich with leadership gold. But we haven't mined it for all it's worth. Leaders know a lot about the Bible and a lot about leadership — separately. We haven't yet explored the depths of the Bible as a primary source for leadership insight. This book aims to change that.

International Emmy nominated writer Mark Boutros offers a guide to creating characters who are engaging, emotionally driven, and memorable. With experience writing comedy, drama, and novels, Mark shares a mixture of theory, exercises, and pitfalls, getting you thinking about the questions you should always have in your mind during character creation. This is an invaluable tool for beginner and experienced writers.

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story. It uses that insight to discuss how to write more effectively.

Unlock the secrets of compelling storytelling with Next Level Plot Structure, a brand-new guide from K.M. Weiland, author of the popular Structuring Your Novel. This comprehensive resource delves deep into the intricacies of plot structure, revealing the rich vein of narrative techniques and philosophical underpinnings that have shaped storytelling throughout history.

How can I rewire my brain from anxiety? How can I rewire my brain to be positive? Scientists once thought that the brain was locked in place after puberty. But new technology shows that our brain continues to rewire itself and never stops changing as we age. We're gradually understanding that the adult brain is capable of physical change and rewiring in response to stimuli. But if you conceive of the brain as a colossally complex series of wires and computer connections, we're still basically babies with a Fisher-Paykel chisel, banging at the circuit board.

Ranging widely from Homer to David Foster Wallace, from What Maisie Knew to Make Way for Ducklings, Wood takes the reader through the basic elements of the art, step by step. He sums up two decades of insight with wit and concision, resulting in nothing less than a philosophy of the novel, which has won critical acclaim nationwide, from the San Francisco Chronicle to the New York Times Book Review.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

In Transcend, famed futurist Ray Kurzweil and his coauthor, Terry Grossman, MD, present a cutting-edge, accessible program based on the vanguard in nutrition and science. They've distilled thousands of scientific studies to make the case that new developments in medicine and technology will allow us to radically extend our life expectancies and slow the aging process.

An engaging collection of stories and essays by the celebrated author of the internationally bestselling Guido Brunetti series, infused with her ever-present and delightful senses of humor and irony. Donna Leon’s memoir, Wandering through Life, gave her legions of fans a colorful tour through...

A pioneer of the New Journalism movement, Hunter S. Thompson wrote with a fire that captured the attention of millions. Here Thompson delivers a mind-bending view of the 1992 presidential race, packed with all the horror, sacrifice, lust, and glory that made this campaign so utterly fascinating.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

An award-winning sociologist unearths how a group of ordinary people debilitated by excruciating pain developed their own medicine from home-grown psilocybin mushrooms—crafting near-clinical grade dosing protocols--and fought for recognition in a broken medical system. Cluster headache, a...

Afghan-American journalist Fariba Nawa delivers a revealing and deeply personal exploration of Afghanistan and the drug trade which rules the country, from corrupt officials to warlords and child brides and beyond.

Writing guides are often full of 'tips' and 'tricks' either too broad to be useful, so specific they don't apply, or frustratingly vague. The On Writing and Worldbuilding series is here to change that. Volume III covers a whole new array of topics with applicable, clear, and practical discussions, be it writing character descriptions, compelling dialogue, or worldbuilding cities and towns. While written with an edge for science fiction and fantasy, the help found in this book applies to all genres. Volume III stands entirely independent of the first two volumes with entirely new discussions.