English Research

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

In February 1943, a group of journalists - including a young wire service correspondent named Walter Cronkite and cub reporter Andy Rooney - clamored to fly along on a bombing raid over Nazi Germany. Seven of the 64 bombers that attacked a U-boat base that day never made it back to England. A fellow survivor, Homer Bigart of the New York Herald Tribune, asked Cronkite if he’d thought through a lede. "I think I’m going to say," mused Cronkite, “that I’ve just returned from an assignment to hell."

Do you have a great story to tell but are unsure of what the next step is? If so, How to Write a Novel & Get Published may be the all-in-one audiobook you have been searching for! Discover: Strategic outlining, how to construct a world, self-editing techniques, and how to get published.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

Are you ready to transform your writing and unleash your creativity? The Quantum Writer is your ultimate guide to becoming the writer you’ve always dreamed of being. With 365 daily meditations, Joel Mark Harris provides you with the tools, inspiration, and discipline to write every day and achieve your writing goals.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Dr. Sophia Trevenna, a.k.a. Shanah, can't believe all she overcame to create her dream life in the heart of Toronto...only to find herself suffering from anxiety and depression as she approaches her 30th birthday. She escapes with her friends into the '90s rave scene until a crushing breakup makes her heart beg for mercy. Immediately, she experiences profound synchronicities telling her to leave everything and embark on the adventure of a lifetime. Her mind says no, but her intuition says go.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.

Often regarded as the “Father of American Hypnotherapy”, Milton H. Erickson, MD, contributed to the field by merging his concepts of naturalistic psychotherapy with complex linguistic techniques, which were used to affect change in his patients. He style was marked by indirect or permissive hypnosis technique and the use of metaphors and stories.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Award-winning author Janice Hardy (and founder of the popular writing site, Fiction University) takes you deep into one of the most frustrating aspects of writing—showing, and not telling. She'll help you understand what show, don't tell means, teach you how to spot told prose in your writing, and reveal why common advice on how to fix it doesn't always work.

We’re looking forward to guiding you through what we know can be a rather overwhelming experience—but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can take. I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

The Anti-Racist Writing Workshop is a call to create healthy, sustainable, and empowering classroom communities. Award-winning educator Felicia Rose Chavez exposes the invisible politics of power and privilege that have silenced writers of color for far too long. It's more urgent than ever that we consciously work against traditions of dominance in the classroom, but what specific actions can we take to achieve authentically inclusive communities? The Anti-Racist Writing Workshop is a clear, compelling guidebook on a necessary step forward.

From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...