English Research

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

A day-by-day guide to help aspiring writers through the process of getting the first draft of a novel or memoir onto the page, The 90-Day Novel was workshopped at LA Writers' Lab over the course of 10 years and has helped thousands of writers complete their work.

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

A compassionate and captivating examination of evolving attitudes toward mental illness throughout history and the fight to end the stigma. For centuries, scientists and society cast moral judgments on anyone deemed mentally ill, confining many to asylums. In Nobody’s Normal, anthropologist Roy Richard Grinker chronicles the progress and setbacks in the struggle against mental-illness stigma - from the 18th century, through America’s major wars, and into today’s high-tech economy.

Sinner is the story of Marsuvees Black, a force of raw evil who speaks with wicked persuasion that is far more destructive than swords or guns. Beware all who stand in his way. It's also the story of Billy Rediger and Darcy Lange, two unsuspecting survivors of a research project gone bad, who discover that they are perhaps the two most powerful souls in the land. Listen to them or pay a terrible price. And it's the story of Johnny Drake, the one who comes out of the desert and leads the 3,000. Follow him and die.

Julia Cameron has been teaching the world about creativity since her seminal book, The Artist’s Way, first broke open the conversation around art. Now, in Write for Life, she turns to one of the subjects closest to her heart: the art and practice of writing. Over the course of six weeks, Cameron carefully guides listeners step by step through the creative process. With the learned experience of a lifetime of writing, Cameron gives listeners practical tools to start, pursue, and finish their writing project.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

Ralph W. Moss was assistant director of public affairs at Memorial Sloan-Kettering Cancer Center in New York City when he unveiled a cover-up of positive tests with America's most controversial anticancer agent, laetrile. He was ordered by Memorial Sloan-Kettering Cancer Center officials to falsify reports. He refused. Instead he organized an underground employee group called Second Opinion to oppose the cover-up.

Caring or careless? In this powerful and moving essay, Micheline Lee tells the story of the National Disability Insurance Scheme, a transformative social change that ran into problems. For some users it has been “the only lifeboat in the ocean,” but for others it has meant still more exclusion. Lee explains what happened, showing that the NDIS, for all its good intentions, has not understood people with disabilities well enough. While government thought the market could do its job, a caring society cannot be outsourced.

Do you have a book on your heart? Don’t know where to start? Don’t know how to finish? I’ll show you how! I’ve written and self-published over 35 books (this is 36!) and helped dozens of others do the same. I’d love to help you!

How does one pull from one's own boring, agitated self the truth-speaker who will tell the story a personal narrative needs to tell? That is the question The Situation and the Story asks—and answers. Taking us on a tour of some of the best memoirs and essays of the past hundred years, Gornick traces the changing idea of self that has dominated the century, and demonstrates the enduring truth-speaker to be found in the work of writers as diverse as Edmund Gosse, Joan Didion, Oscar Wilde, James Baldwin, or Marguerite Duras.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.

The second edition of Testing Treatments has been extensively revised and updated with a thought-provoking chapter on screening, explaining why early diagnosis is not always better. Other new chapters explore how over-regulation of research can work against the best interests of patients and how robust evidence from research can be drawn together to shape the practice of health care in ways that allow treatment decisions to be reached jointly by patients and clinicians.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.