English Research

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Are you ready to transform your writing and unleash your creativity? The Quantum Writer is your ultimate guide to becoming the writer you’ve always dreamed of being. With 365 daily meditations, Joel Mark Harris provides you with the tools, inspiration, and discipline to write every day and achieve your writing goals.

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

You can take audiences to faraway places. You can make giraffes burp and hippos sing. You can turn the sky purple and make audiences wonder what’s coming next. You can write awesome stories!

Creative flow has blessed me with 39 novels that have collectively sold over 5 million copies, in sixteen languages, in under eight years, earning me over $10 million and over fifty spots on The New York Times, Wall Street Journal, USA Today, and foreign bestselling lists. All of my dreams came true because I learned to write amazing fiction. I wrote this book for the old me—the girl who had big dreams, but no real idea how to write the books she’d need to make those big dreams come true. I wanted to make it easier for her to get to where I am now by sharing what I learned along the way.

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

“A thorough, up-to-date, and upbeat introduction to current scientific thinking about mood disorders and their treatment. An important resource for patients and their families—and for anyone curious about progress in psychiatric research."―Peter D. Kramer, Listening to Prozac This...

First published in 1959 but now offered in a revised and expanded edition, The View from the Ground presents over six decades of Gellhorn's ruminations on political, civil, and social issues and crises, from a lynching in the American South in the 1930s through a recent visit to Cuba to see what is new and what remains the same in a country that is still off limits to most Americans. Gellhorn's ability to get to the truth of a situation makes her writing transcend the short shelf life of most reportage.

Award-winning author Janice Hardy (and founder of the popular writing site, Fiction University) takes you deep into one of the most frustrating aspects of writing—showing, and not telling. She'll help you understand what show, don't tell means, teach you how to spot told prose in your writing, and reveal why common advice on how to fix it doesn't always work.

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

Love horror? Want to write it? Write Horror: Good Enough to Wake the Dead is a writing guide like no other. Specialized to the genre, Write Horror includes examples from movies, literature, and film as well as practical examples. Escamilla includes writing exercises, charts, and introduces two new writing methodologies: The Basement Method and the Horror Pinch Theory. Once you listen to this audiobook, you’ll be ready to scare the world.

The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.

One of "12 Books to Start a Smart New Year" by The Wall Street Journal One of the "Top Book Bites of 2021" by New York Times bestselling authors Malcolm Gladwell, Susan Cain, Adam Grant, and Dan Pink's Next Big Idea Club Nominated for the Audie, Porchlight, Nautilus, and William James Book...

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

The Secret to Writing Your First Book: The Essential Guide is a practical guide for aspiring writers who want to take the first step towards completing their first book. Joel Mark Harris provides tips on how to develop a writing routine, including how to carve out dedicated time for writing and how to stay motivated throughout the writing process.

THE SUNDAY TIMES BESTSELLER 'AMAZING.' NANA AKUA, GB NEWS 'A perfect combination of candid personal insight and scientific research, this highly readable guide covers it all, from cigarettes to jumping jacks...' Dr Flaminia Ronca When journalist Sandra Parsons suffered a serious back injury in...

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.

From historian and bestselling author of the Pulitzer Prize finalist Empire of the Summer Moon comes a “captivating, thoroughly researched” (The New York Times Book Review) tale of the rise and fall of the world’s largest airship—and the doomed love story between an ambitious British...

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.