English Research

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.

The current state of confusion about the real nature of spiritual experience is due to a lack of understanding of how the brain functions as a channel for the expression of consciousness. In this book, Gopi Krishna challenges scientists and psychiatrists alike to stop ignoring the important part the physical brain plays in our development.

On Becoming a Novelist contains the wisdom accumulated during John Gardner's distinguished twenty-year career as a fiction writer and creative writing teacher. With elegance, humor, and sophistication, Gardner describes the life of a working novelist; warns what needs to be guarded against, both from within the writer and from without; and predicts what the writer can reasonably expect and what, in general, he or she cannot.

Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language - from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing.

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

What is Australia’s place in the new global landscape? Are we ready for our post-American future? In an era of rising danger for all, and dramatic choices for Australia, Hugh White explores how the world is changing and Australia should respond. Under Donald Trump, America's retreat from global leadership has been swift and erratic. China, Russia and India are on the move. White explains the big strategic trends driving the war in Ukraine, and why America has "lost" Asia.

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

From actress, activist, and #1 New York Times bestselling author Marlo Thomas comes a unique, inspirational book “filled with stories of bold and brave women who won’t give up and won’t be held back” (Sheryl Sandberg, bestselling author of Lean In). Anyone who has ever tried to make a...

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

You've heard of the "Great Books"? These are their evil opposites. From Machiavelli's The Prince to Karl Marx's Communist Manifesto to Alfred Kinsey's Sexual Behavior in the Human Male, these "influential" books have led to war, genocide, totalitarian oppression, family breakdown, and disastrous social experiments. And yet these authors' bad ideas are still popular and pervasive. Here with the antidote is Professor Benjamin Wiker.

While both nonfiction and fiction genres have their own challenges and complexities, there are several key reasons why many individuals may find writing nonfiction to be easier than writing fiction. Nonfiction offers opportunities for personal and professional growth while contributing significantly to the dissemination of knowledge and the improvement of shared comprehension. Whether aiming to educate, motivate, or provoke thought and stimulate reaction, a nonfiction author leaves a lasting impression on both readers and society.

People everywhere feel ever more alienated from - and mistrustful of - news and those who make it. We no longer seem to know who or what to believe. We are living through a crisis of 'information chaos'. News: And How to Use It is a glossary for this bewildering age. From AI to bots, from climate crisis to fake news, from clickbait to trolls (and more), here is the definitive user's guide for how to stay informed, tell truth from fiction and hold those in power accountable in the modern age.

This House of Grief is a heartbreaking audiobook by one of Australia's most admired authors. Anyone can see the place where the children died. You take the Princes Highway past Geelong, and keep going west in the direction of Colac. Late in August 2006, soon after I had watched a magistrate commit Robert Farquharson to stand trial before a jury on three charges of murder, I headed out that way on a Sunday morning, across the great volcanic plain.