Entertainment Business

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens", because each day we try to hit the same targets regardless of the situations we face. How, then, can we make our habits more resilient to the turbulence of life? By making them elastic. If you’re tired of the repetitive and exhausting grind to develop good habits, it’s time to give your habits the refreshing superpower of elasticity. Listen to Elastic Habits now, and you’ll soon discover the life-changing difference of good habits that adapt to your day.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

Inside one of the world's most dangerous jobs with the star of History's top-rated reality show, Ice Road Truckers. The highest-rated reality show ever to hit the History channel, Ice Road Truckers follows the heart-pounding adventures of the tough-as-nails truckers who risk peril every day to deliver goods and supplies in Alaska and across Canada's frozen north. Alex Debogorski here shares tales of his adventures - and misadventures.

In Good Day!: The Paul Harvey Story, author Paul J. Batura follows the remarkable life of one of the founding fathers of the news media. Paul Harvey started his career during the Great Depression and narrated America's story day by day, through wars and peace, the threat of communism and the crumbling of old colonial powers, consumer booms and eventual busts.

Not so long ago, studio quality recording, mixing, and music production was only available to the rich and famous artists. However, these days it's now possible to produce professional sounding music from your own home. In fact, you don't even need to know how to play an instrument or know anything about the technology or need expensive equipment. All you need is a decent computer + inspiration, and this book will show you the rest.

“A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.” —The Associated Press “An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.” —Eric Deggans, NPR’s “Books We Love” “It’s Not TV proves to be a...

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured—and transformed—the world’s imagination. “A masterful book driven by deep research, new insights, and powerful storytelling.”—W. David Marx, author of Ametora: How Japan...

If you want to know how it feels to be the DJ, to share the music you love with other people, to receive the adulation of packed dancefloors night after night, this audiobook will show you exactly what to do to get there. Whether you're brand-new to this, a DJ who wants to finally break out of the bedroom, or you just want to improve your game, the five-step formula in "Rock The Dancefloor!" will help you to become a truly great DJ.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

Down and Dirty Pictures chronicles the rise of independent filmmakers and of the twin engines - the Sundance Film Festival and Miramax Films - that have powered them. Peter Biskind profiles the people who took the independent movement from obscurity to the Oscars, most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax an indie powerhouse.

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.

Whether you’re a beginner with big ideas or a seasoned artist ready to publish your first graphic novel, Ink & Impact is your all-in-one roadmap to creating powerful, professional-level comics and manga—your way.

「本業は何？」謎に包まれた著者の仕事術に迫る！「仏像ブーム」を牽引してきた第一人者であり、「マイブーム」や「ゆるキャラ」の名付け親としても知られるみうらじゅん。

In his groundbreaking book ‘Musical Truth,’ DJ-turned author/ researcher Mark Devlin showed how the true nature of the corporate music industry tells a very different story to what’s conveyed on its glossy, glamorous surface. The manipulations run so deep, however, that the full story couldn’t be told in just that first book. Here, in Volume Two, he continues to guide listeners through the dark labyrinth of machinations.