Entertainment Marketing

A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only...

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later...

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Thirteen-year-old Jake prefers to spend his free time building Xaloria, a virtual world he created from scratch, where he and his two best friends, Des and Kari, spend their afternoons completing quests and collecting treasure. However, all in Xaloria is not what Jake expected. When Jake discovers that the world he built is growing and changing on its own, he and his friends uncover a secret that could change the world forever....

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Long before Shark Tank, there was Ron Popeil, the man who demonstrated products on the small screen with enthusiasm and a mega-watt smile. For five decades, the late-night, rapid-fire pitchman was a television staple, and virtually every corner of America knew who he was and bought in the millions the "indispensable" products he hawked. Here is the rags-to-riches story of Popeil, the man who sliced, diced, and julienned his way into our hearts and wallets— packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Here's what this book will help you do: Identify your record label’s uniqueness in a sea of other labels, deliver impressive results to your artists, increase your chances of getting your music on Spotify playlists, and more.

A titan of modern media, Sumner Redstone shares how he became the head of one of the world’s great media empires and one of the richest men in the entertainment business. In one of the most fascinating and eye-opening business autobiographies written, Sumner Redstone shares the unvarnished...

Are you an indie author struggling to find that elusive bond with a professional cover artist? An illustrator trying to break onto the professional scene? A publisher juggling both at the same time? Or even a group of authors working on a special project? Then this is the one, fact-filled book that you will want to carry as you embark on your own journey towards either the creation of or contracting for a fabulous book cover that will ensure the success of your book publishing endeavor. Come for the invaluable information. Stay for the fun.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

Got five minutes? Great! Listen to this book to get ideas on how to get your voiceover business going.

The book reveals the creative and innovative discoveries made as a result of in depth research, and years of Graduate studies, beginning at the Villa Schifanoia, and Villa I Tatti on Renaissance Art in Florence, Italy. The Metropolitan Museum of Art in New York City with Maria Theresa Duncan and La Bibliothèque Château de Versailles. The Renaissance Culture known as Humanistic, Humanitus, as depicted in the Sculpting and Paintings of Michelangelo, Sandro Boticelli, Raphael, Da Vinci and others. Man was in balance with the Greater Universe, Art and Architecture.

An Actor's Business covers everything you need to know to market yourself as an actor, with thorough and concise information about the movie-making process, drama school, community theatre, acting on television and in commercials, unions, and agents. A thorough and well-written resource for anyone wanting to understand all facets of the acting business, this book presents an experienced perspective on the world of professional acting.

Are you an artist or band looking to get featured online and in print? Do you wonder how other artists get reviews and interviews in your favorite magazine, newspaper, blog or websites? Are you in a band? A solo artist? A rapper? A DJ? This book is for you! Public Relations for Musicians will help you understand and run your own PR campaign. Crack the code and earn yourself some well-deserved media coverage!

You're about to discover how to use social media to gain a huge online following. You'll learn how to efficiently manage your Twitter account and create engaging content to share with your fans. You'll also learn how to do some automation so you can save time when putting your content out there.

This audiobook gives the how and why steps in today’s ever-changing entertainment industry to talent now cutting out paying commission or signing 360 deals to talent management or music producers. Talent agencies act. This audiobook is the clear guide for talent to generate high consistent profit by branding themselves through social media sites and other entertainment media platforms - where you amazing talent, have entertainment agencies, and entertainment industry professionals offering you high-paying jobs and industry projects!