Entertainment Marketing

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

This audiobook shows artists and musicians how to get more streams on Spotify plus featured in Spotify editorial playlists. Billboard charting rock and hip hop artists Manafest shows you the new way artists everywhere are getting more fans without a record label. This audiobook shows you a new way to get more fans streaming and buying your music, and teaches you step-by-step how to use it. In this audiobook, you’ll find the exact strategies we use to get 10x more fans and streams for independent artists without a label or having to tour.

Christina Rice offers the first biography of the actress and activist perhaps most well-known for her role in Gentlemen Prefer Blondes (1953). Despite the fact that her movie career was stalled for nearly a decade, Jane Russell's filmography is respectable. She worked with some of Hollywood's most talented directors—including Howard Hawks, Raoul Walsh, Nicholas Ray, and Josef von Sternberg—and held her own alongside costars such as Marilyn Monroe, Robert Mitchum, Clark Gable, Vincent Price, and Bob Hope.

You're about to discover how to use social media to gain a huge online following. You'll learn how to efficiently manage your Twitter account and create engaging content to share with your fans. You'll also learn how to do some automation so you can save time when putting your content out there.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Long before Shark Tank, there was Ron Popeil, the man who demonstrated products on the small screen with enthusiasm and a mega-watt smile. For five decades, the late-night, rapid-fire pitchman was a television staple, and virtually every corner of America knew who he was and bought in the millions the "indispensable" products he hawked. Here is the rags-to-riches story of Popeil, the man who sliced, diced, and julienned his way into our hearts and wallets— packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

As a teenager visiting the Andy Warhol Museum, Beth Pickens realized the importance of making art. As an adult, she has worked as a consultant empowering artists. Intimate yet practical, Your Art Will Save Your Life helps artists build a sustainable practice while navigating the world of MFAs, residencies, and institutional funding.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

Get step-by-step training of the five ways to monetize your videos, get more views.

Hip-Hop ist die wichtigste popkulturelle Strömung unserer Zeit. Deutschrap dominiert die Charts, Streetwear und Sneakers prägen die Mode. Aus der Kultur entstehen Milliardenunternehmen. Die Bedeutung ist immens: Hip-Hop ist Selbstermächtigung, die Überwindung von Klassismus und Rassismus, ein Identifikationsangebot an Millionen. Tobias Kargoll und Phillip Böndel erklären, - was Hip-Hop erfolgreich macht, - wie Hip-Hop-Mindset und seine Techniken Karrieren befeuern, - wie Marken in der Kultur verwurzelt werden und - wie Hip-Hop-Kultur die Gesellschaft verändert.

"This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries." John Schulte "Essential reading for anyone in the games industry." Nitish Mittersain Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox...

لطالما أحببت لغة التصميم؛ الفن والإبداع والابتكار والاهتمام بالتفاصيل. التصميم هو إحدى اللغات العالمية القليلة القادرة على استحضار مجموعة كاملة من المشاعر دون استخدام كلمة واحدة. التصميم الجيد هو أيضًا عمل جيد. يمكن للتصميم مساعدتنا في العثور على طرق جديدة وأكثر قوة لجعل المؤسسات أكثر ديناميكية، وإشراك الأشخاص والشركاء، وإثارة خيالهم. الشركة التي يقودها التصميم هي بحكم تعريفها شركة ابتكارية تركز على الإنسان.

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only...

When Rupert Murdoch, executive chairman, News Corporation, blew up more than $870 million buying Star TV from Richard Li in the early 1990s, analysts were dismayed. Why on earth had Murdoch invested in a pan-Asian broadcaster that was neither fish nor fowl? More than twenty-five years later...

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.