Essential Research

You’ll never write an email the same way after listening to Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and fixing. You’ll learn how to eviscerate your own writing—and enjoy doing so. You’ll learn to create must-click subject lines, cut jargon, and write emails that people will actually read and remember.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Maybe you have a drawer full of unfinished manuscripts or a story idea you’re struggling to develop. Maybe you’re frustrated with your writing progress or overwhelmed by creative doubt, burnout, or writer’s block. Maybe you just can’t seem to sit down and write. No matter the roadblock standing between you and writing success, here’s the good news: You’re capable of becoming the writer you want to be — and that work can begin today.

In his essential writing guide, This Year You Write Your Novel, Walter Mosley supplied aspiring writers with the basic tools to write a novel in one year. In this complementary follow up, Mosley guides the writer through the elements of not just any fiction writing, but the kind of writing that transcends convention and truly stands out. How does one approach the genius of writers like Melville, Dickens, or Twain? In Elements of Fiction, Walter Mosley contemplates the answer.

In a time dominated by technology, much of the communication between sectors and employees of a company takes place online. Exchanging emails and messages requires eloquence, not only in speech. Mastering writing is very important for everyone who wants to stay relevant. But for you, who will produce this content, perhaps the question remains: how to write well and with the goal of making sure the message is conveyed in the best possible way? This will teach you how to write perfect content, from introduction to completion.

Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.