Ethic Real

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For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the idea that business, which has become the most powerful force in society, has to accept responsibility for the welfare of that society and the people in it.

es mucho más que hacer dinero; tiene que ver con hacer dinero de una forma que difunda acciones, prosperidad y posibilidades a todos los involucrados. Cada transacción de bienes raíces involucra a muchas personas; Casas poderosas se centra en el valor creado para tratar a cada una de esas personas con integridad.

Faking it till you make it doesn't work - at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for shortcuts that sabotage success.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.