Ethical Marketing

This groundbreaking audiobook serves as your definitive guide to sustainable business dominance, designed for established owners aiming to command premium pricing, attract high-value clients, build unshakeable market leadership, and forge enduring competitive advantages. Across eight comprehensive chapters, you will uncover proven systems for premium client acquisition, strategic pricing models that maximize profitability, ethical influence frameworks to cultivate customer loyalty, advanced brand engineering techniques, and scalable operational strategies for market dominance.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

If you are a therapist, healer or holistic practitioner of some sort, you will know how hard it can be to get clients because: 1. It's hard to succinctly explain what you do; 2. What you provide is not something physical which can be picked up, held or 'tried on' beforehand; 3. Your skills can help so many people with so many limiting issues and problems making it hard to know how to get your message out there; 4. As more people become interested in alternative therapy, it's getting harder to standout.

Too Nice for Sales is a compilation of moments of my life and what those moments taught me about sales techniques. I currently run one of the most successful real estate teams in the country, and our team utilizes the sales approaches found in this audiobook; they are based on Biblical principles. More than 10 years ago, I had a crisis of faith, as I learned how to be a successful salesperson while wrestling with dishonest techniques to make a sale. This audiobook is a deep dive into what I learned during these struggles and core reason my business is a success today.

With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan.

Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration.

Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate, and even joyful. We all need to decide: Are we managers or movement starters? Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can...

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.