Fashion Business

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, an influential newspaper editor, loomed large in her life, and once he decided she should become editor-in-chief of Vogue, she never looked back.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

In February 2011 John Galliano, the lauded head of Christian Dior, imploded with a drunken, anti-Semitic public tirade. Exactly a year earlier, celebrated designer Alexander McQueen took his own life three weeks before his women's wear show. Both were casualties of the war between art and commerce that has raged within fashion for the last two decades.

The twentieth century American department store: a palace of consumption where every wish could be met under one roof – afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.

With this step-by-step blueprint, Adria Copeland found financial freedom in her first year reselling clothing and accessories—now you can too. Tired of the endless grind? Low pay? A soul-crushing job that drains your energy every day? There’s a way out. What if you could escape the 9-to-5 by selling things you already own or having fun finding hidden gems to resell? Imagine waking up to sales notifications instead of an alarm clock. No boss. No commute. No stress. Just a business that pays you—even while you sleep.

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani - nicknamed “the Black Widow” by the press - and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Or is it possible Patrizia didn’t do it at all?

When she was 52, a recruiter told Julie Wainwright that her failure as CEO of Pets.com made her unemployable. But she proved him—and Silicon Valley—wrong and built her company from an idea into the world’s largest resource for authenticated luxury resale. Since its launch in 2011, The RealReal has changed the world of fashion forever, making luxury items more accessible and sustainable. Time to Get Real spills the tea on the entrepreneurial journey from a woman’s perspective and includes all the lessons learned and mistakes made along the way to a billion-dollar business and public company.

One of the most influential, admired, and innovative women of our time: fashion designer, philanthropist, wife, mother, and grandmother, Diane von Furstenberg shares stories about becoming the woman she wanted to be. Diane von Furstenberg started out with a suitcase full of jersey dresses and an idea of who she wanted to be - in her words, "the kind of woman who is independent and who doesn’t rely on a man to pay her bills."

The story of The Hundreds and the precepts that made it an iconic streetwear brand. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Transform your passion for sewing into a profitable couture business with Bespoke Couture Business Secrets – your essential audiobook guide to mastering your craft, building your brand, and achieving financial success in luxury fashion. Packed with actionable strategies and insider insights, this audiobook empowers you to turn couture dreams into reality. Discover how to: Choose Your Specialty: Identify and align your unique niche. Build Irresistible Offers: Craft compelling offers that showcase your skills.

Full of helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Coco Chanel created the look of the modern woman and was the high priestess of couture. She believed in simplicity, and elegance, and freed women from the tyranny of fashion. She inspired women to take off their bone corsets and cut their hair. She used ordinary jersey as couture fabric, elevated the waistline, and created bell-bottom trousers, trench coats, and turtleneck sweaters. In the 1920s, when Chanel employed more than 2,000 people in her workrooms, she had amassed a personal fortune of $15 million and went on to create an empire.

Mention the name "Betsey Johnson" and almost every woman from the age of 15 to 75 can rapturously recall a favorite dress or outfit. They may also know her as a renegade single mom who palled around with Edie Sedgwick, Twiggy, and The Velvet Underground, or even as a celebrity contestant on Dancing with the Stars. Betsey will take the listener behind the tutu and delve deeply into what it took to go from a white picket fence childhood in Connecticut to becoming an internationally known force in a tough, competitive business.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

Vivienne Westwood is one of the icons of our age. Fashion designer, activist, cocreator of punk, global brand, and grandmother--a true living legend. Her career has successfully spanned five decades, and her work has influenced millions of people across the world. For the first and only time, Vivienne Westwood has written a personal memoir, collaborating with award-winning biographer Ian Kelly, to describe the events, people, and ideas that have shaped her extraordinary life.

In my book, I will show you exactly how to go about starting and running your own pre-loved clothing business. You gain not only the monetary benefits of selling a high-demand product, but you will also be saving the world’s landfills from unnecessary waste. In 2012 alone, an estimated 14.3 million tons of textiles were discarded to the landfill as reported by the Environmental Protection Agency - an alarming number for something seemingly harmless as discarding old clothes.