First Business

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

Are you planning an online business that it doesn’t need any IT experience and skills to get started? Are you tired of your nine-to-five job? Are you worried about how you will do it? Don’t be! This book is tailor-made for you! Amazon FBA is the right business for you....

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

THIS KIND OF BUSINESS CAN ONLY BE PERSONAL Sage Reese lives for her job. More precisely, she lives for her debonair boss, Parker Andersen. Sage handles everything for Parker, even as she fantasizes about the one thing that isn't in her job description: him. But when a high-stakes account crosses...

Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves - requires, in fact - the active, willful participation of the people affected by the change. In the change approach prescribed here, the friendly factor is not just a play on words; it is the very foundation for effectively engaging people's heads, hearts, and hopes.

اللحظة التي تصبح فيها مديراً، تواجهك مسئولية التأكد من إنجاز العمل، وأن موظفيك يؤدون بأعلى قدرة يملكونها، وأن الأمور في قسمك تسير بسلاسة. هل موظفوك محفزون؟ هل يعملون بصورة جيدة سوياً؟ ماذا عن المهام الجديدة التي تظهر أمامك فجأة والتي تتضمن التوظيف والفصل من العمل، والانضباط، والتواصل مع الإدارة العليا؟ هل أنت مستعد لمواجهة كل التحديات التي تعوق طريقك؟

Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of agile across industries and functions.

Pryor Learning, one of the nation’s leading training providers, has shaped the skills and careers of millions through their practical instruction that delivers results. Their new book, The First Ninety Days focuses on one essential moment of career growth: the transition from staff member to manager. Although the basic skills for succeeding in the workplace remain the same, others will be required, not only to cope with the added responsibilities but to ensure continued career growth and personal satisfaction.

Ever wonder why you've had more strategy conversations than you can count, but not a single strategist discussion you can remember? That's because strategy has made a career out of ignoring the strategist—until now. Strategists First will help you learn what every strategist needs to know, including: who strategists are, what strategists believe, how strategists behave, where strategists thrive, when strategists strike, and why strategists matter.

Domina tu próximo cambio profesional utilizando las guías más fiables en el mundo para los líderes en transición. Michael D. Watkins, máxima autoridad en transiciones profesionales, nos explica en este audiolibro cómo superar con éxito los retos particulares de cada tipo de transición (promoción, liderar a antiguos compañeros, incorporación a una nueva empresa...) aplicando los principios básicos en cada situación.

When the hot single dad next door asks me to babysit one morning in a pinch, I figure I can help him out temporarily. I'm supposed to be the resident baby expert at RockYourBaby, after all. Unfortunately, behind the computer monitor, my entire life is one big, fat lie. It's my late mother who was the baby whisperer and I'm simply trying to keep her online baby business afloat until we can sell it to the highest bidder.

Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

Discover how to successfully start a restaurant and produce a steady profit. This book will guide you through all the preparation and steps you need to take to get positive returns within the year. Learn the essentials of starting a business, including how to get funding, how to hire the right people, how to develop a menu as well as what traps to avoid to make sure your restaurant remains successful.

For Gregory A. Duncan, life began with a series of uphill battles. Raised as the middle child in a family of five by a single mother, Gregory grew up in the shadow of an absent father and the challenges of standing out-literally. His fair skin, fiery reddish-light brown hair, and bright brown eyes marked him in ways that made childhood uniquely difficult. But Gregory's spirit of perseverance carried him forward, transforming adversity into fuel for success.

Management consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the US workforce will soon be contingent, freelance, or consulting members of the workforce - making this book more relevant than ever. Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation.

Boss Moves is your ultimate guide to navigating the modern job market and thriving in the workplace. Whether you're fresh out of school or looking to make a career shift, this book is packed with real-world advice that will help you ace your interview, land the job you actually want, and build meaningful connections from Day 1.

Want to grow herbs and give your family an enormous health head-start, but you don’t know how to begin? Looking for a cost-effective way to proactively promote health and wellness naturally, without relying on the pharmacy? Then learn to grow your own medicine in five easy steps.

Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.

You’re a seasoned professional ready to make your own decisions, set your own hours, and build equity in a valuable asset for your later years. Before you invest hundreds of thousands of dollars of your own money, you need to know what you are doing. Right now, you don't. You'll only do it once and you'll live with it for many years. That's where "The Goldmine on the Corner" comes in.

In The 90 Day Cybersecurity Career Guide, Taimur Ijlal unveils a proven, step-by-step roadmap to launch a successful cybersecurity career—even if you have no prior experience, no degree, and no technical background. Drawing on years of experience in the field, he simplifies the process, helping you avoid common pitfalls, leverage AI to accelerate your learning, and position yourself as the top candidate recruiters are looking for.