First Business

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

One of the few Black women to break into the boy's club of Silicon Valley offers her secrets for how anyone can build a legacy of wealth and impact. Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan...

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on utilizing informal media, changes in guidelines, key distinctions of wholesale and retail businesses, and much more.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

A strategic roadmap that will transform your company into an employee-first powerhouse, unlocking a competitive edge for enduring success. In an ever-shifting work landscape, leaders can no longer ignore their most overlooked stakeholders—their employees. In The Employee Advantage, behavioral...

The audio is focused on the most important knowledge and skills you must know to handle many life-threatening situations in everyday life. The material is accurate, up-to-date, and broken down into bite-sized chapters.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

“How much should I charge?!” It’s the question that confuses so many self-employed women. Millions of women do not understand how to price their services correctly—and end up undercharging and earning less than they deserve.

Awaken Your Purpose is a 28-day guide to clarity, healing, and abundance. Erica Carrico—award-winning Life Purpose and Business Coach—shares the exact process that has helped thousands break free from unfulfilling careers and launch purpose-driven businesses.

In the tradition of Lori Gottlieb and Henry Marsh, a distinguished psychiatrist examines his own practice. Alastair Santhouse knew something was wrong the night he was on call during his medical training and got the news that a woman on the way to the ER had died in the ambulance. That meant...

From the multi-award-winning performer, author, and activist, a comprehensive program for addressing mental and physical health—and encouraging communities to do the same—featuring a conversation between the author and Lauren Von Der Pool, “…one of the people who has played an important...

If you have finally had enough of the constant cash flow struggle and you are ready to make a change, Profit First for Tradies will guide you. Katie Crismale- Marshall has taken the core concepts of Mike Michalowicz’s Profit First method and customised it to meet the specific needs of Australian tradies.

Popular personal finance educator Steve Adcock delivers a fun, insightful, and hands-on discussion of how to build financial security, retire early, and give back to the community. You’ll learn to focus on yourself and your family first, creating personal wealth for the purpose of giving back to others. In the book, the author explains that “saving money” isn’t a goal in and of itself, but rather the end product of the personal wealth equation: Wealth = Income + Investments – Lifestyle.

The recent pandemic has decimated many small retail businesses, especially in the clothing sector. While big box stores pivoted to online sales, local "mom and pop" shops were left without a roadmap, and many closed their doors permanently. One store in Pikesville, Maryland managed to survive and thrive by using an unorthodox approach: the Poshmark reseller app, and a guy who knows nothing about clothes (hint: the author of this book). Outlandish but true.

In this candid and personal account, Vineet Nayar—HCLT's celebrated CEO—recounts how he defied the conventional wisdom that companies must put customers first, then turned the hierarchical pyramid upside down by making management accountable to the employees, and not the other way around.

Meghan is a beautiful, naive, and sheltered young woman working for her father's company. When Meghan asks to work for a difficult and demanding senior executive named Mark, she never suspects how far she will be asked to go to help her father's company out. She accompanies Mark to a convention and is presented with a unique opportunity to entertain investors in a way that she has only dreamed about. One night in a hotel room, Mark opens her mind to a whole other world of sexual fun.