First Business

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape. Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs.

What began as a modest start-up partnership only 25 years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied “maniacal work ethic”, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.

The People First Effect is a business fable about CEO Dan Burton. Dan has successfully led his company out of the 2008 recession and sees his organization moving back toward sustainable growth - only to learn that his company has been sold to a foreign investor.

Who doesn't want to be a millionaire? Well, if you have ever wanted to join the growing ranks of British millionaires, then this is the audiobook for you. Here, 16 self-made multimillionaires come clean about how they became filthy rich. There is no such thing as a 'typical millionaire'. Some are middle-aged, others are barely out of school; some come from nothing, others reinvent themselves after changing careers. In fact, all they have in common is ambition, motivation and the ability to think big.

In this insightful book, former director of the World Business Forum Eduardo Braun introduces a new vision of leadership: the new CEO - someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified five key roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

Das bahnbrechende Werk vom Autor der Weltbestseller "The Pumpkin Plan" und "The Toilet Paper Entrepreneur" Mike Michalowicz. Entgegen der herrschenden Meinung sind Unternehmer nicht per se reich. Mike Michalowicz stellt fest, dass viele Unternehmen eher unrentabel sind und viele Selbständige selbst und ständig arbeiten - und so, dass sie kaum davon leben können. Die konventionelle Buchhaltung verwendet die logische (wenn auch fehlerhafte) Formel: Umsatz - Aufwand = Gewinn. Das Problem ist, dass Unternehmen von Menschen geführt werden und Menschen nicht immer logisch sind.

In her newest book, Be Bad First, Erika explores how we can become masters of mastery; proficient in the kind of high-payoff learning that's needed today. She encourages listeners to embrace being bad on the way to being great - to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.

As a teenage orphan in England in 1791, Mary Reibey was sentenced to death for stealing a horse. When police cornered her, she was dressed as a boy, and she maintained that disguise until she was unmasked at her trial. Due to her 'tender age', Reibey was spared the hangman's noose and sentenced to seven years' transportation to the colony of New South Wales. With the odds stacked against her, Reibey went on to become Australia's first female business tycoon and the richest woman in the colony, founding the Bank of New South Wales, now one of the nation's biggest financial institutions.

In a world where crises lurk around every corner, this book is your insurance policy. It's your guide to transparent communication, decisive action, and constant improvement. Whether you're a crisis pro or just starting out, "End Game First" will change your game. It's not just a book; it's your ticket to emerging stronger from any challenge.

Trust Yourself First: Cultivating Self-Awareness, Confidence and Resilience, seasoned executive coach Doris Sew Hoy shares her expertise, research, and original tools of the trade curated to help you unlock your personal and professional potential. This guidebook poses thought-provoking and incisive questions to ask yourself, interspersed with Doris’ own candid musings.

Wins, losses, lessons and laughs. From 'naughty lists' to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up and dives into real learnings along the way. The narrative invites you to journey through the chaos with the young team, and unpacks in gritty detail what goes into building a tech start-up—with stories of fun and failure honestly told in equal measure.

Have you ever heard someone say, ‘If only life came with a set of instructions’? Success coach Lisa Stephenson has - hundreds of times. Almost every client utters this at some point in some form. Read Me First is the book she now gives them. It is also the book she wishes someone had given her when she found herself suddenly single with three young children and needing a new plan. Read Me First will challenge your thinking then provide a structured way to reflect and take action.

Louise passionately believes that all women deserve to reach their potential in every way possible. To make this a reality, all women need to make themselves the priority. Far too many women are putting everyone and everything else before themselves and paying the price. Far too many women are ignoring their own fundamental needs and feeling drained and depleted.

Over 543,000 new businesses are started every month. Most fail. Many never get a paying customer. This book gives you a proven system on how to start a business online in just one hour a day and get your first paying customers in one month (or less). The secret is ”agile entrepreneurship” - the new way to entrepreneurial success. In the tech industry, the agile approach made possible the Airbnbs, Instagrams, and Ubers we can’t imagine living without. If agile software founders can build companies worth billions in a garage, imagine what agile entrepreneurship can do for you!

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Real-time business gives companies the ability to monitor and react to changes and address problems as they occur. But no matter how sophisticated their information-gathering and data mining systems are, they're still playing catch-up. In The Power to Predict, Ranadive forecasts the next step in achieving breakthrough business performance, a new approach he calls Predictive Business: the ability to anticipate business problems and opportunities and to act preemptively.

Imagine if you had the blueprint to create an agile and intelligent organisation that could handle anything that an unpredictable business world threw at it.... First Be Nimble is that blueprint, presented by best-selling author Graham Winter in an enthralling business story packed with easy-to-apply ideas and powerful tools linked to online resources. Learn how to: move, learn, and adapt - fast; replace change resistance with change resilience; thrive in ambiguity and uncertainty; break through business bottlenecks; and build a network of nimble, connected teams.

Life is about choices. Where you live, the schools you attend, your career path, who you marry - all affect your success and satisfaction. Many of these choices are dichotomous. If I live here, I can’t live there. If I attend this university, I can’t also go to that one. Leaders often see their workplace strategy as an equally “this or that” choice.

The transition from line staff to management is fraught with difficulty. Sixty percent of new managers either fail outright or underperform in their first two years, while 51 percent of managers said they were unprepared for their first managerial role. In this quick-reference guide, master trainer and professional coach Joan Underwood shares practical insights and proven strategies for conquering the three most common challenges associated with this transition: managing self, managing others, and managing processes.