First Business

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Have you ever thought about what it takes to be the best version of yourself? Do you need to find your dream job, have an Eat Pray Love kind of holiday, or meet your soulmate? Being the best version of yourself is more of a journey than a means to an end. The difference between who you were five years ago and who you are now has a lot to do with the experiences you have gathered in the past five years. Similarly, the difference between who you are now and who you will be in the next five years will also have a lot to do with the experiences you gather going forward.

From humorous to unbelievable stories, the author takes the listener on a journey of mostly true stories into the sometimes-crazy life of a car guy. With lessons learned from either a sales, or management, point of view, each story concludes with a "moral of the story" to bring home lessons that can be applied in different areas of daily business life.

“How much should I charge?!” It’s the question that confuses so many self-employed women. Millions of women do not understand how to price their services correctly—and end up undercharging and earning less than they deserve.

The First 30 Days reveals the nine principles of change that will revolutionize how you face transition times. With real-life stories, practical exercises, and inspiring action points, this book teaches the skills you need to face or make any change in your life.

Domina tu próximo cambio profesional utilizando las guías más fiables en el mundo para los líderes en transición. Michael D. Watkins, máxima autoridad en transiciones profesionales, nos explica en este audiolibro cómo superar con éxito los retos particulares de cada tipo de transición (promoción, liderar a antiguos compañeros, incorporación a una nueva empresa...) aplicando los principios básicos en cada situación.

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

In The First Five, Patrick brings to light the realities of teaching, especially in the first five years. He immerses you in his world with personal stories that lead to lessons, questions, and exercises to help you reflect on your own journey. If we want to make a long-lasting impact, we need to know more than just what to do; we need to start sharing our stories, not just our strategies. The work we do together throughout this book and beyond will leave you feeling hopeful, empowered, and challenged. No matter where you start, know that this work is ongoing.

For fifteen years, Steve Chou has run two successful seven-figure businesses in twenty hours a week or fewer, leaving plenty of time for family, friends, and leisure. In The Family-First Entrepreneur, he shares profound insights and practical advice on business and life, demonstrating that you can, in fact, pursue your dream without sacrificing what matters most. Chou offers a series of simple principles that can guide every decision you make, helping you establish a solid foundation upon which you can build the life you’ve dreamed of while comfortably supporting those you love.

From the heart of Africa, a spellbinding true story of entrepreneurship, media, culture, and tradition all tastefully rolled into one! Absolute Radio is an authentic story of girls and boys who became women and men—and heroes—on the wings of a radio station. Running the course of 25 years, the story comes from the culturally stylish twin city of Sekondi-Takoradi in Ghana with global footprints. It is the most tantalizing and groundbreaking body of work about Ghana’s private broadcasting industry.

Most of the books on Amazon promise you instant riches for little to no work. Or they’ll just be one long sales pitch for yet another overpriced online course. Or worse, some kind of recruitment for a network marketing scam. So why is this book different? Here at Financial Freedom Blueprint...we’ve rounded up a group of experts...each of whom have years of experience in their fields...to bring you today’s best work at home opportunities.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

The familiar adage that “It’s a jungle out there” applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust.

Everything I Know About Lean I Learned in First Grade brings lean back to its original simplicity by showing how lean is alive in a first-grade classroom. The audiobook connects common lean tools to the broader lean journey, shows how to identify and eliminate waste, and aids the listener in seeing lean for what it truly is: a way to create a learning and problem-solving culture.

Passing the CPA exam can change your life. It changed mine. This short guide provides you with the strategies and tactics, tips and techniques that I myself used to pass the CPA exam. I hope you find the ideas useful as you prepare to sit for, and pass, the exam.

Does your brand have what it takes to be a Reputation King? Scott and DJ think so. As two of the leading online reputation management experts running one of the largest and most trusted online review platforms in the world, Scott Brandley and DJ Sprague have helped thousands of brands to significantly increase their trust, traffic, and sales. Now, for the first time ever, they pull back the curtain and show you: how the online rating and review world really works, why it's deliberately rigged for you to fail, and what you can do to ethically "hack the system" to win!

Executives, investors, and the business press routinely chant the mantra that corporations are required to "maximize shareholder value." In this path-breaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well.

Technology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at work? How do we - you - develop the intuition, self-awareness, and interpersonal agility required to prosper? Here's what we've lost track of: organizations are run by people, and people run on emotions. In this life-changing guide, Dr. Melanie Katzman shows you an impactful approach to connect first as fellow humans, then as coworkers and colleagues, to forge the deep bonds that make a significant difference.