First Business

The best salesmen in the world aren't salesmen at all. They're helpers.

You're smart. You graduated dental school. But running a business isn't something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, MEd, have adapted the core principles of Mike Michalowicz's book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice.

Martha Piper and Indira Samarasekera had vastly different career paths on their way to becoming the first (and so far only) female presidents of two of Canada's largest and most respected research universities and directors of some of the nation's largest market cap companies, but what they had in common was their gender, their willingness to take risks when leadership opportunities presented themselves, and a work ethic second to none. It was not always easy, pretty, or fair, but it was always the result of choosing to answer the call to lead.

Life is about choices. Where you live, the schools you attend, your career path, who you marry - all affect your success and satisfaction. Many of these choices are dichotomous. If I live here, I can’t live there. If I attend this university, I can’t also go to that one. Leaders often see their workplace strategy as an equally “this or that” choice.

Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations.

Are you ready to transform how you work—using AI agents that automate tasks, save you time, and boost productivity? Designing Your First AI Agent takes you by the hand and shows you exactly how to do it. Even if you’re not a programmer, you’ll learn step by step how to create intelligent agents that work across platforms like Google Workspace, Microsoft 365, Slack, CRMs, Notion, and Trello. In this audiobook, you’ll discover how to craft effective prompts, build seamless workflows with tools like Zapier and Make, and tap into the power of ChatGPT plugins and the OpenAI Assistants API.

In Leadership is a Relationship, accomplished founders and authors Michael S. Erwin and Willys DeVoll deliver an insightful collection of interviews with leaders who have succeeded by prioritizing the wellbeing of other people. Perfect for anyone who wants lead both morally and effectively, Leadership is a Relationship provides a concise and convincing argument that leaders who put people first have the best chance of succeeding in the twenty-first century.

In your career, there is one transition that stands out as the most crucial - going from individual contributor to competent manager. New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to strike the right balance between delegation and control. Many fail to make the transition successfully. In this timeless, indispensable book, Harvard Business School professor and leadership guru Linda Hill traces the experiences of 19 new managers over the course of their first year in the role.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we've often heard that nice guys finish last. Not...

Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.

How can women become effective leaders in large organizations without sacrificing who they are, as women and as mothers? This audiobook answers the question: They should live out the 10 characteristics of today's winning leaders. These characteristics - compassion, honesty, and authenticity, for example - were once seen as feminine weaknesses in the command-and-control corporate world. But today, in an inclusive and connected world, they define the leader who strengthens organizations rather than undermines them.

Giving a speech about someone is hard. Giving a funny speech that people are actually going to pay attention to is even harder. In How to Write a Funny Speech for a Wedding, Bar Mitzvah, Graduation & Every Other Event You Didn't Want to Go to in the First Place, Leifer and Mitchell will teach you how to write the perfect speech so you can look awesome, make some people laugh, and get it over with. Quick and easy to use, this book is broken into short chapters full of priceless tips and advice.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

Meghan is a beautiful, naive, and sheltered young woman working for her father's company. When Meghan asks to work for a difficult and demanding senior executive named Mark, she never suspects how far she will be asked to go to help her father's company out. She accompanies Mark to a convention and is presented with a unique opportunity to entertain investors in a way that she has only dreamed about. One night in a hotel room, Mark opens her mind to a whole other world of sexual fun.

Popular personal finance educator Steve Adcock delivers a fun, insightful, and hands-on discussion of how to build financial security, retire early, and give back to the community. You’ll learn to focus on yourself and your family first, creating personal wealth for the purpose of giving back to others. In the book, the author explains that “saving money” isn’t a goal in and of itself, but rather the end product of the personal wealth equation: Wealth = Income + Investments – Lifestyle.

With a Plan for Reducing U.S. Oil Dependency It’s never too late to top your personal best. Now eighty years old, T. Boone Pickens is a legendary figure in the business world. Known as the “Oracle of Oil” because of his uncanny ability to predict the direction of fuel prices, he built Mesa...

With a more connected society, due to the pandemic, and online shopping taking over so much retail space, shipping is becoming more central to daily life. There is almost no getting around it. How many of you shop Amazon, eBay, Etsy, etc.? How many of you have your groceries delivered? Probably a lot more of you now than a few years ago. This means that freight brokers, and the freight industry as a whole, are more needed than ever before.

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.

With the advent of numerous job search websites, finding and applying for jobs might be easy. But when it is time to face the first interview, the thought will probably be scary. In this powerfully effective listen, entrepreneur and author T. Muralidharan shows how to be successful at that first interview.