First Business

What makes a Million Dollar Host? Ask Julie George. In 2016, curiosity led her to list her first property on Airbnb. What began as a simple way to make some “holiday money” quickly revealed its true potential. Julie transformed a side hustle into a thriving business—earning $1.43 million in her first year, with the second year poised to double that figure. In Million Dollar Host, Julie shares how she built a multi-million-dollar Airbnb management business—without owning any property.

One professional transition that stands out and is vital to your career is shifting from playing the role of an individual contributor to becoming a manager. There are a lot of things that new managers need to learn apart from leading others. You need to work on yourself, win your team members' trust and respect, become a motivator for them, and find the right balance between the delegation of responsibilities and maintaining control. Becoming a manager is the first step in this process. You work hard, dedicate long hours, and give up your weekends to earn a promotion.

Project management is about amplifying the output of others and being the best version of yourself, as both a project manager and a human being. The knowledge contained in this guide provides information designed to transform old methodologies, introduce new ones, and rejuvenate proven practices for successful people management.

In the 21st century, many of the most successful companies focus on the development, success, and happiness of their own employees first. That's because they know engaged employees will enthusiastically take ownership of selling products and serving customers. Not surprisingly, they also know that in the end strong sales and profitability will follow. Are you ready to re-prioritize your people?

Henry Ford, an American folk hero to many, was a man with several faces. He was a genius who revolutionized the automobile industry, irrevocably altered American culture and commerce, developed mass production, and helped the middle class emerge in America. He was also an anti-Semitic autocrat who hated Wall Street, bankers and financiers with unmitigated passion.

With shifting worker expectations and market upheaval, leaders and organizations everywhere are trying to catch their breath. As a result, a division in workplace culture has emerged with some companies clinging to obsolete corporate practices and others feeling lost and overwhelmed. As the CEO of WorldatWork and a self-proclaimed “work nerd,” author Scott Cawood introduces The New Work Exchange, a philosophy which redefines a successful workplace.

For the past two years as a country, as a world, we've all been faced with a crisis that none of us was prepared for. In this blindsiding which was the coronavirus, the world got an invitation to see and question things as they were. One of the major things that came up in the midst of the pandemic was "self-care".

Blogging, they say, is very easy. But still, only a few people know exactly how to create a successful blog that generates tons of organic traffic with highly engaging content that goes beyond the basics, into the fundamentals. So whether you want to start a blog as a hobby or to promote your business, but aren't sure how, this book is just what you need to start on a good note. It contains everything you need to know about creating and growing a successful blog with a strong foundation.

The Start Up Starter Kit is a fast-moving, jargon-free guide to starting and building a company you’re proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases. This is not an academic guide–these are real world successes and disasters to help you create a successful enterprise.

'Most startups die at the idea stage itself. And those that don't die this way, die soon after, in one of the many, many different ways startups are known to fail. But it doesn't have to be this way. There's no ironclad law of the universe driving the high failure rate of new comp anies.' In...

Joey Havens breaks through the limiting barriers of common culture theory and shows, with great transparency, the real human emotions that elevate a culture to one that is genuine, enduring, and magnetic. Joey shares insights, failures, low points, lessons learned, and growth from his experience of helping lead the successful transformation of HORNE LLP’s good culture to a magnetic, people-first culture based on the Christian principles of caring and service.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.

Making giant lifestyle changes is difficult. Author Kristine Hudson has more than a fleeting knowledge of this truth, having left her stable, comfortable nine-five suburban life behind to live in a van as a freelance writer. In fact, as she demonstrates in her books, the next worst thing to being completely unprepared is being partially prepared! Combining Ms. Hudson’s works, You Can Absolutely Do This ties together her narrative of a first time van lifer, a first time side hustler, and a first time work-from-home entrepreneur, all rolled into one.

Sarno's casinos - and his ideas about how to build casinos - created the template for Las Vegas today. Before him, Las Vegas meant dealers in string ties and bland, functional architecture. He taught the city how to dress up its hotels in fantasy, putting toga dresses on cocktail waitresses and making sure that even the stationery carried through with the theme. He saw Las Vegas as a place where ordinary people could leave their ordinary lives and have extraordinary adventures.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Across a decade of her career as an entrepreneur, Danielle Tate learned how to transform good ideas into successful businesses. At age 25 she bootstrapped MissNowMrs and grew it into a multimillion-dollar enterprise. As a young female founder, she noticed that few business guides offered step-by-step advice to smart but inexperienced women. Elegant Entrepreneur draws on Tate's experience and on conversations with prominent entrepreneurs and top executives.

According to the US Bureau of Labor Statistics, nearly 20 percent of startups do not live past their second year, and many more fail before their fifth year. Have you ever wondered why many new businesses fail so quickly after their inception? Over my decade-long journey of entrepreneurship, learning and observing other small companies, I've come to realize the importance of a few aspects when starting, launching, and growing a business.

A propulsive human drama that chronicles the mass exodus of Jews from Eastern Europe to America in the early years of the twentieth century, and the men who made it possible. Over thirty years, from 1890 to 1921, 2.5 million Jews, fleeing discrimination and violence in their homelands of Eastern...

Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most—with your customers, workforce, and partners.