First Business

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

"Ellen Bennett is the platonic form of a go-getter who inspires go-getter after go-getter to become a better go-getter."—Zooey Deschanel, actor and musician You’ll never know where to start…until you start. This gutsy guidebook will help anyone who's procrastinating on a goal, career...

Fatherhood today is far different from previous generations. Stay-at-home dads are increasingly common, and growing numbers of men are working part-time or flextime schedules to spend more time with their children. Dads today are more emotionally and physically involved on the home front. They are "all in", and - like mothers - they are struggling with work-life balance and doing it all.

Ready to start your first business and take control of your future? This franchise startup guide walks you through every stage of buying, building, and launching your first franchise business from setting clear goals and choosing the right brand to celebrating your grand opening.

10 Strategies Inspired by Elon Musk: Unlock Potential with First-Principles Thinking and Relentless Focus. Are you ready to think bigger, act bolder, and transform your life or business? Look no further than this groundbreaking guide inspired by one of the most innovative minds of our time: Elon Musk. Written for entrepreneurs, self-improvement enthusiasts, and anyone striving to achieve extraordinary results, this book reveals the 10 game-changing strategies that drive Musk's success.

Vincent Stanley, Patagonia's director of philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on fifty years' experience to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways.

You have a great idea. Now what? That first mile - where an innovation moves from an idea on paper to the market - is often plagued by failure. In fact less than 1 percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs, and roadblocks slow innovators inside large companies.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Do you dream of holding that globally respected PMP certification, having doors of opportunity swing wide open, and commanding respect in the project management world? It's closer than you think. For 30 long years, we've crafted the perfect map, a guiding star, to scale this mountain. we present to you a study guide that's not just informative—it's transformative. Navigating the path to PMP certification can often seem like a Herculean endeavor.

One of the few Black women to break into the boy's club of Silicon Valley offers her secrets for how anyone can build a legacy of wealth and impact. Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan...

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough. In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions.

So, you've just slid into your new role as a manager, and suddenly, it feels like you've been handed the keys to a shiny new ride without a clue on how to drive. This practical leadership book for first-time managers is your companion through the early stages of management. By diving into these pages, you'll uncover a treasure trove of real-world insights and practical strategies designed to help you not just survive but thrive in your new leadership position.

The audio is focused on the most important knowledge and skills you must know to handle many life-threatening situations in everyday life. The material is accurate, up-to-date, and broken down into bite-sized chapters.

In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive, and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders - and where improved business outcomes quickly follow.

THE TOP SELLING FIRST-TIME MANAGER SERIES HAS SOLD OVER 500,000 COPIES Every manager must be prepared to face tough situations that management training never warned them about. This is the go-to resource for handling everything from a disruption in workflow to managing a hostile workplace, and...

If you’ve ever wondered whether social media is worth your time as a business owner, this audiobook is for you. First Impressions of Social Media shifts the way you think about digital marketing, showing you why having an online presence isn’t optional—it’s essential.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

Go for the win! Achieve excellence and be better than you’ve ever been! In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to “beat” the competition. But it seems competition has gotten a bad rap these days...