Fitness Program Design

Training people in sport as a coach or in fitness as a personal trainer is certainly rewarding work. But there's a problem: What do we do next? There are countless books on diet and exercise, hundreds of machines; devices; and gimmicks to train people, and new gadgets and gizmos are popping up with every passing day.

So much passes us by unnoticed. We multitask, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why.