Food Business

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land’s complex ecological relationships.

Burn the Place is a galvanizing culinary memoir that chronicles Iliana Regan's journey from foraging on the family farm to opening her Michelin-starred restaurant. Her story is alive with startling imagery, raw like that first bite of wild onion, and told with uncommon emotional power. Regan grew up the youngest of four headstrong girls on a small farm in Indiana. Regan often felt that she "wasn't made for this world." She was a little girl who longed to be a boy, gay in an intolerant community, an alcoholic before she turned 20, a woman in an industry dominated by men.

Do you want to start your own business and become a success? Have you looked at various ideas and are still stuck on what would be best for you? Is a food truck business something that you could see yourself doing? If a new business seems like it could be for you, then this book, Food Truck Business, could be just what you are looking for.

En este libro encontrará toda la información necesaria para iniciar su negocio móvil, desde los permisos requeridos para operar en el área de la bahía hasta la lista de utensilios necesarios para comenzar.

“The go-to guy on minimum wage” (Nobel Laureate and New York Times bestselling author Paul Krugman) tackles one of the thorniest social issues of our times—income inequality—from a new vantage point with field-leading economics. How did the labor market stop working for so many in the...

Many people want to start their own business but, perhaps, don’t have any real skills that they can turn to. The business mind is often present, but the idea for a profitable enterprise isn’t. This should not deter you from pursuing your dreams, however, and there are numerous opportunities that anyone can do. One such idea is having a food truck, and in Food Truck Business, we will show you the processes involved in getting started from scratch, with chapters that cover:

Molly Irani, the visionary cofounder of the James Beard Award–winning restaurant Chai Pani, shares her passion for hospitality and story of building a thriving business that puts people first. Growing up with parents who owned a restaurant, Molly understood the power of service but also had a...

Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind. Discover.... How to reach a Billion customers with Social Media.

Imagine having the knowledge to start your business and live the hassle-free all-American lifestyle of independence, prosperity, and peace of mind. You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. Get the knowledge you need to start living your business dreams!

Whether the subject is pentobarbital in canned dog food, aflatoxin in kibble, or salmonella in commercial raw pet foods, Toxic provides insight into pet food industry practices and gives pet owners tips to help keep their animal companions safe and healthy.

"As the Lees deftly interview chefs, workers, and clients, their Southern charm enhances their narration...Even non-foodies will savor lesser known morsels of information and marvel at how the wealthy celebrate." — AudioFile Magazine This program is read by the authors. Matt Lee and Ted Lee...

My name is George A. Stewart, I am 43 years old, and I worked for 12 years as a store manager for Burger King - a truly dead end job. I decided to quit and took up a job as a freight agent working under an established freight broker. My job included looking for new clients, taking orders, and matching shippers with carriers. In one year or so, I felt that I had enough experience and contacts to start my own firm. In this book I've outlined every step to becoming a successful freight broker - steps that anyone can understand and follow.

Foodology takes you on a journey from the first smell of food and bite of goodness through to the time it takes for food to leave the system, and all the processes in between. Have you ever thought about why certain smells can make your mouth water, how the texture of food can impact your taste and why some foods can make you bloat? Saliha takes you on an extensive journey through the gut to show you the true joy of food and why gastronomic happiness is so important to our lives.

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

This book is perfect for anyone who eats and wants to understand what it takes to produce healthy food. Through new ideas and a different perspective, Marty shares a winning formula for success in modern family farming. Written by the owner of the Spence Farm featured in the documentary, Sustainable, this book provides listeners with the necessary steps an owner-operator must take to set up their family farm for long-term success.

Una modesta inversión en un food truck puede generar un flujo de ingresos de entre 250.000 y 500.000 dólares al año. Si a esto le sumamos la increíble libertad y flexibilidad que ofrece, no sólo iniciar un negocio, sino iniciar un negocio móvil, es fácil ver por qué tanta gente se siente atraída por la idea de poner en marcha un food truck.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.