Food Business

“Fun, engrossing, and significant. . . . History in Davis’s hands is loud, coarse, painful, funny, irreverent—and memorable.”—San Francisco Chronicle Here, celebrating the twentieth anniversary of its debut as a New York Times bestseller, is the revised, updated, and expanded edition...

"Mani Ratnam’s Nayakan is among Time’s ‘100 Best Movies Ever’; and his Roja launched A.R. Rahman. For the first time ever, Mani Ratnam opens up here, to Baradwaj Rangan, in a series of freewheeling conversations— candid, witty, pensive, and sometimes combative—and looks back at these...

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

The global coffee trade is a collision between the rich world and the poor world. A group of graduate students is about to experience that collision head-on. Angela, Alex, Rich, and Sofi a bring to their summer research project in Guatemala more than their share of grad-school baggage—along...

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process.

Out of the box thinking, ruthless pragmatism and an innate ability to understand, define and then redefine the game of cricket are probably the hallmarks of Mahendra Singh Dhoni's cricket. From hitting countless sixes in his school ground in the sleepy town of Ranchi to finishing a run chase...

We live in a world where there is a new fad diet, superfood, supplement or nutrition theory every month. There are so many tricks to optimizing workouts, peak performance, burning fat, living longer, sleeping better and biohacking your immune system. Wellness has become a part of mainstream...

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...

Back in print after two decades, the story of Hollywood’s most exclusive hotel and its star-studded guest list Raymond Sarlot bought the Chateau Marmont in 1975, but what was originally a business purchase became a love affair as he delved into the hotel’s incredible history. From its perch...

Chanakya's Arthashastra is an unrivalled political treatise that has been used by scholars, academics and leaders across the world. In Chanakya and the Art of Getting Rich, Radhakrishnan Pillai brings out the inherent lessons from Arthashastra to present a strategic and practical way of...

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land’s complex ecological relationships.

Burn the Place is a galvanizing culinary memoir that chronicles Iliana Regan's journey from foraging on the family farm to opening her Michelin-starred restaurant. Her story is alive with startling imagery, raw like that first bite of wild onion, and told with uncommon emotional power. Regan grew up the youngest of four headstrong girls on a small farm in Indiana. Regan often felt that she "wasn't made for this world." She was a little girl who longed to be a boy, gay in an intolerant community, an alcoholic before she turned 20, a woman in an industry dominated by men.

Do you want to start your own business and become a success? Have you looked at various ideas and are still stuck on what would be best for you? Is a food truck business something that you could see yourself doing? If a new business seems like it could be for you, then this book, Food Truck Business, could be just what you are looking for.

En este libro encontrará toda la información necesaria para iniciar su negocio móvil, desde los permisos requeridos para operar en el área de la bahía hasta la lista de utensilios necesarios para comenzar.

The Indian subcontinent was the scene of dramatic upheavals a few thousand years ago. The Northwest region entered an arid phase, and erosion coupled with tectonic events played havoc with river courses. One of them disappeared. Celebrated as -Sarasvati' in the Rig Veda and the Mahabharata, this...

The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for...

Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industry’s largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger-than-life image of America.

Many people want to start their own business but, perhaps, don’t have any real skills that they can turn to. The business mind is often present, but the idea for a profitable enterprise isn’t. This should not deter you from pursuing your dreams, however, and there are numerous opportunities that anyone can do. One such idea is having a food truck, and in Food Truck Business, we will show you the processes involved in getting started from scratch, with chapters that cover: